About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100470744790

ISBN-139780470744796

eBay Product ID (ePID)80060553

Product Key Features

Number of Pages488 Pages

Publication NameResearch Methods for Business : a Skill Building Approach

LanguageEnglish

Publication Year2010

SubjectGeneral, Research & Development

TypeTextbook

Subject AreaBusiness & Economics

AuthorRoger Bougie, Uma Sekaran

FormatTrade Paperback

Dimensions

Item Height0.9 in

Item Weight34.5 Oz

Item Length9.1 in

Item Width7.4 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

LCCN2009-021660

Dewey Edition22

Number of Volumes2 vols.

IllustratedYes

Dewey Decimal650.072

SynopsisResearch Methods for Business: A Skill Building Approach, Fifth Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager.The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods.The text is supplemented by a companion website at www.wileyeurope.com/college/sekaran which includes:A fully updated Instructor's Guide Data sets PowerPoint lecture slides for each chapter Lecturers' Testbank with multiple choice, true false, short answer and essay questions. Self-test quizzes SPSS tutorial videos for students, Research Methods for Business: A Skill Building Approach,5th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations. Maintaining Uma Sekaran's popular and accessible style of writing, Roger Bougie draws upon his extensive experience of the field to present an up-to-date guide on business research for the aspiring future manager. The fifth edition has a new chapter on qualitative data analysis, featuring a case study of the research process. The chapters on scientific investigation, the broad problem area and defining the problem statement, measurement of variables, experimental designs, sampling, and quantitative data analysis have all been substantially revised. Additional real-life cases have been included and examples are taken from Europe, Asia and the US to give students a comprehensive view of modern business research methods., Research Methods for Business: A Skill Building Approach,5 th Edition is a concise and straightforward introduction for students to the world of business research. The skill building approach provides students with practical perspectives on how research can be applied in real business situations.

LC Classification NumberHD30.4.S435 2010