Discounts Manager

Although eBay shop and store subscriptions are not offered on ebay.com.sg, ebay.com.my or ebay.ph, sellers in Singapore, Malaysia and the Philippines can use their eBay account information to log in on any eBay site that does offer shop and store subscriptions. Once you become an eBay shop or store subscriber, you can set up five different types of special offers using Discounts Manager:

• Order discounts: Offer discounts based on order size or the amount spent by a buyer. You can also create discounts such as a percentage off an additional item or a buy-one-get-one-free offer
• Coupons: Offer exclusive discounts to buyers by using a coded coupon
• Shipping discounts: Offer free shipping for a limited period or under certain conditions
• Sale events: Reduce prices for selected items or categories
• Volume pricing discounts: Offer tiered discounts to buyers who purchase multiple quantities of a single item

For items to be eligible for Discounts Manager, your listing must be in fixed-price format with Buy It Now pricing.

Items will appear at the advertised price, and the discount will be applied in your buyer’s shopping cart.

You can access Discounts Manager from the Marketing tab of Seller Hub - opens in new window or tab on the eBay site where you subscribed.

Creating discounts

To create a Sale Event in Discounts Manager:

1. Go to Marketing - opens in new window or tab in Seller Hub on the eBay site where you subscribed.

2. Select Discounts on the left side of the page.
3. Select Create discount.
4. Choose Sale event.

Once you create a sale, you’ll see it on your Discounts Manager dashboard. Here's how to edit a sale:

1. Go to Marketing - opens in new window or tab in Seller Hub on the eBay site where you subscribed.
2. Select Discounts on the left side of the page.
3. Select Edit from the Action dropdown menu next to the sale you want to edit.

Once a sale is active, you can’t change the discount or add new items. You can edit the sale event name, sale event description, change the end date or select a new image directly on the Review and launch page.

To remove items from the sale, select Edit in the Discount type and items section, then select the item(s) you want to remove.

Discover more about Discounts Manager in the Seller Center - opens in new window or tab on the eBay site where you subscribed.

Offering volume pricing discounts

Volume pricing lets you offer discounts to buyers who order multiple quantities of the same listings.

Here’s how to set up volume pricing:

1. In Seller Hub on the eBay site where you subscribed, select Discounts from the Marketing tab - opens in new window or tab.
2. Select Create discount, and then choose Volume Pricing.
3. Name your discount, choose your pricing tiers, and select Add Inventory.
4. You can then select up to 500 individual items or copy and paste up to 500 item IDs or SKUs. (You can also create category rules with price filters, item condition filters, or brand filters or exclude up to 100 items, SKUs, or categories.)
5. When you’ve finished, select Save and review to return to the main screen.
6. You can edit your inventory by selecting Add or remove rules, save your discount for later by selecting Save a draft, or choose the date range for when it will be active and then select Launch.

You can create percentage-tiered discounts that your buyers will see in your listing. For example: Buy one T-shirt at full price, buy two T-shirts and save 5%, buy three T-shirts and save 10%, buy four or more T-shirts and save 15%.

Tip
You can also create volume pricing from the Seller Hub active listings tab or when listing an item.

Coupons

eBay shop and store subscribers can create and share their own discount codes for buyers. Here's how to create a coupon:

1. Go to the Marketing tab in Seller Hub on the eBay site where you subscribed, and select Discounts.
2. Select Create discount, then Coupons.
3. Set the discounts and conditions of your offer and choose eligible items. You can also choose to set a budget and other usage limits for your offer.
4. Add an image and a short description for the coupon.
5. Schedule your offer or select Start Immediately.
6. Review and select Launch coupon.

Shop and store subscribers can also create and share coupons on the eBay app. Here's how:

1. Select the menu icon on the home screen.
2. Tap Selling, then tap Orders.
3. Tap Send coupon or Boost buyer engagement.
4. On the Send coupon screen, tap Create coupon.
5. Enter the details of your offer, including a description, duration, and image.
6. Tap Launch coupon.

When you create coupons on the eBay app, the coupon code needs to be unique across eBay, and your campaign will begin immediately after you launch the coupon.

Here are some benefits of using coupons:

• Send a printed coupon code in your order to encourage repeat purchases
• Offer a discount to customers instead of adjusting the item price
• Control your spend on discounts and protect selling your margins with options like minimum spend, expiry date, and budget

You can stack coupons with sale events and shipping discounts, however, coupons are not stackable with other discounts such as order discount and volume pricing.

If several discounts are running concurrently on an item, your buyers will get the best discount. If an item has a Best Offer or Offer to buyers, the offer takes priority, and the coupon cannot be applied.

Sharing coded coupons on social media platforms

When you create a new coded coupon, you have the option to share it through the following social media platforms:

• Facebook
• Twitter
• Pinterest
• Whatsapp
• Email

When sharing a coupon, you can edit the caption (up to 280 characters), and a link to the coded coupon terms and conditions will always be included.

If you choose to share a coded coupon at a later date, simply select the Share from the action list next to each active coupon in Discounts Manager.

Shipping discounts

The Shipping discount tool on the Seller Hub Marketing tab allows shop and store subscribers to offer time-bound free shipping or conditional free shipping to buyers.

While we recommend offering free shipping, adding a shipping discount could be an option to offer reduced or free shipping at certain times of the year, or when your buyers are buying a number of items. 

Here are some benefits of using the new shipping discounts tool:

• Drive sales volume – listings that offer time-bound free shipping and delivery within 1-3 days have a greater chance of visibility on the search results page on eBay sites
• Schedule your discount – select a start date and end date for your offer. Discounts will only be applied during this time as long as the buyer has started the checkout process
• Set purchase conditions – set your purchase requirements for the discounts such as your minimum purchase amount or quantity

We have recently moved discounts to a new platform and have made a few updates to let you manage them easily.

All campaigns created and active in the old experience will continue to run, and you can Pause, Resume or Stop each active campaign.

Most campaigns are still editable in the new experience, however a small number may not be. You can choose to keep the campaign running or recreate it in the new experience.