Advertising and related preferences

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These settings are intended to help our customers in the European Economic Area (EEA) and the United Kingdom control the placement and use of cookies and similar technologies by third-party companies, who we partner with to process your data (including personal data, e.g., IP address) for advertising and content personalisation, measurement and analytics purposes.
What information is being used?
      IP addresses: Your IP address is a number assigned by your Internet Service Provider to any Internet connection. It is not always specific to your device and is not always a stable identifier. It is used to route information on the Internet and display online content (including ads) on your connected device.
      Device characteristics: Technical characteristics about the device you are using that are not unique to you, such as the language, the time zone or the operating system.
      Device identifiers: A device identifier is a unique string of characters assigned to your device or browser by means of a cookie or other storage technologies. It may be created or accessed to recognise your device e.g. across web pages from the same site or across multiple sites or apps.
      Probabilistic identifiers: A probabilistic identifier can be created by combining characteristics associated with your device (the type of browser or operating system used) and the IP address of the Internet connection. If you give your agreement, additional characteristics (e.g. the installed font or screen resolution) can also be combined to improve precision of the probabilistic identifier. Such an identifier is considered "probabilistic" because several devices can share the same characteristics and Internet connection. It may be used to recognise your device across e.g. web pages from the same site or across multiple sites or apps.
      Authentication-derived identifiers: Where an identifier is created on the basis of authentication data, such as contact details associated with online accounts you have created on websites or apps (e.g. e-mail address, phone number) or customer identifiers (e.g. identifier provided by your telecom operator), that identifier may be used to recognise you across websites, apps and devices when you are logged-in with the same contact details.
      Browsing and interaction data: Your online activity such as the websites you visit, apps you are using, the content you search for on this service, or your interactions with content or ads, such as the number of times you have seen a specific content or ad or whether you clicked on it.
      User-provided data: The information you may have provided by way of declaration via a form (e.g. feedback, a comment) or when creating an account (e.g. your age, your occupation).
      Non-precise location data: An approximation of your location, expressed as an area with a radius of at least 500 meters. Your approximate location can be deduced from e.g. the IP address of your connection.
      Precise location data: Your precise location within a radius of less than 500 meters based on your GPS coordinates. It may be used only with your acceptance.
      Users’ profiles: Certain characteristics (e.g. your possible interests, your purchase intentions, your consumer profile) may be inferred or modeled from your previous online activity (e.g. the content you viewed or the service you used, your time spent on various online content and services) or the information you have provided (e.g. your age, your occupation).
      Privacy choices: Your preferences regarding the processing of your data, based on the information you have received.
      Hashed data: May include hashed name, email address, gender, date of birth, phone number, city, state and postcode.

You can adjust your privacy preferences using the settings below. These can be changed at any time by revisiting this site (ebay.com/gdpr). If you previously have consented to any of the below purposes and wish to withdraw that consent in one click, please click withdraw consent to all to do so.

We also use cookies and similar technologies that are essential to provide our services and site functionality to you. Find out more about how we use those technologies in our Cookie Notice. You can learn how eBay processes your personal information more generally in our User Privacy Notice.

Our partners

We work with 23 partners to provide the personalised experiences that you enjoy across our products and services. We have two types of partners that provide different options to set your privacy preferences:

  • “Framework Partners” participate in the Interactive Advertising Bureau’s Transparency Consent Framework (IAB TCF) and allow you to control how they collect and use your data by using the toggles below. For information on each partner and to make choices, click “Show partners” in the Framework Partners section below.
  • “Non-Framework Partners” require you to control how they collect and use your data directly with them. To find out how to do this with each partner, visit the partner links in the Non-Framework Partners section below. If you don’t wish your information to be shared with them, simply leave any toggle in the Framework Partners section in the “No” position.

Framework Partners

  • What this means: Cookies, device or similar online identifiers (e.g. login-based identifiers, randomly assigned identifiers, network based identifiers) together with other information (e.g. browser type and information, language, screen size, supported technologies etc.) can be stored or read on your device to recognise it each time it connects to an app or to a website, for one or several of the purposes presented here.
    Illustrations: 
    • Most purposes explained in this notice rely on the storage or accessing of information from your device when you use an app or visit a website. For example, a vendor or publisher might need to store a cookie on your device during your first visit on a website, to be able to recognise your device during your next visits (by accessing this cookie each time).
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 1 Hour
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 29 Day 18 Hour 59 MinuteUses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 183 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 396 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 30 Day Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 183 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 1825 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 396 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 3629 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 397 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Advertising presented to you on this service can be based on limited data, such as the website or app you are using, your non-precise location, your device type or which content you are (or have been) interacting with (for example, to limit the number of times an ad is presented to you).
    Illustrations: 
    • A car manufacturer wants to promote its electric vehicles to environmentally conscious users living in the city after office hours. The advertising is presented on a page with related content (such as an article on climate change actions) after 6:30 p.m. to users whose non-precise location suggests that they are in an urban zone.
    • A large producer of watercolour paints wants to carry out an online advertising campaign for its latest watercolour range, diversifying its audience to reach as many amateur and professional artists as possible and avoiding showing the ad next to mismatched content (for instance, articles about how to paint your house). The number of times that the ad has been presented to you is detected and limited, to avoid presenting it too often.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 29 Day 18 Hour 59 MinuteUses Non-Cookie Access
      Data retention: 30 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 480 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 548 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 30 Day Uses Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 28 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 180 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Information about your activity on this service (such as forms you submit, content you look at) can be stored and combined with other information about you (for example, information from your previous activity on this service and other websites or apps) or similar users. This is then used to build or improve a profile about you (that might include possible interests and personal aspects). Your profile can be used (also later) to present advertising that appears more relevant based on your possible interests by this and other entities.
    Illustrations: 
    • If you read several articles about the best bike accessories to buy, this information could be used to create a profile about your interest in bike accessories. Such a profile may be used or improved later on, on the same or a different website or app to present you with advertising for a particular bike accessory brand. If you also look at a configurator for a vehicle on a luxury car manufacturer website, this information could be combined with your interest in bikes to refine your profile and make an assumption that you are interested in luxury cycling gear.
    • An apparel company wishes to promote its new line of high-end baby clothes. It gets in touch with an agency that has a network of clients with high income customers (such as high-end supermarkets) and asks the agency to create profiles of young parents or couples who can be assumed to be wealthy and to have a new child, so that these can later be used to present advertising within partner apps based on those profiles.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 3285 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 180 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 28 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 99 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 0 Days
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Advertising presented to you on this service can be based on your advertising profiles, which can reflect your activity on this service or other websites or apps (like the forms you submit, content you look at), possible interests and personal aspects.
    Illustrations: 
    • An online retailer wants to advertise a limited sale on running shoes. It wants to target advertising to users who previously looked at running shoes on its mobile app. Tracking technologies might be used to recognise that you have previously used the mobile app to consult running shoes, in order to present you with the corresponding advertisement on the app.
    • A profile created for personalised advertising in relation to a person having searched for bike accessories on a website can be used to present the relevant advertisement for bike accessories on a mobile app of another organisation.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 29 Day 18 Hour 59 MinuteUses Non-Cookie Access
      Data retention: 0 Days
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 3285 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 180 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 28 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 132 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 0 Days
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Information regarding which advertising is presented to you and how you interact with it can be used to determine how well an advert has worked for you or other users and whether the goals of the advertising were reached. For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc. This is very helpful to understand the relevance of advertising campaigns.
    Illustrations: 
    • You have clicked on an advertisement about a “black Friday” discount by an online shop on the website of a publisher and purchased a product. Your click will be linked to this purchase. Your interaction and that of other users will be measured to know how many clicks on the ad led to a purchase.
    • You are one of very few to have clicked on an advertisement about an “international appreciation day” discount by an online gift shop within the app of a publisher. The publisher wants to have reports to understand how often a specific ad placement within the app, and notably the “international appreciation day” ad, has been viewed or clicked by you and other users, in order to help the publisher and its partners (such as agencies) optimise ad placements.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 30 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 29 Day 18 Hour 59 MinuteUses Non-Cookie Access
      Data retention: 4320 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 480 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 548 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 30 Day Uses Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 28 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 99 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Reports can be generated based on the combination of data sets (like user profiles, statistics, market research, analytics data) regarding your interactions and those of other users with advertising or (non-advertising) content to identify common characteristics (for instance, to determine which target audiences are more receptive to an ad campaign or to certain contents).
    Illustrations: 
    • The owner of an online bookstore wants commercial reporting showing the proportion of visitors who consulted and left its site without buying, or consulted and bought the last celebrity autobiography of the month, as well as the average age and the male/female distribution of each category. Data relating to your navigation on its site and to your personal characteristics is then used and combined with other such data to produce these statistics.
    • An advertiser wants to better understand the type of audience interacting with its adverts. It calls upon a research institute to compare the characteristics of users who interacted with the ad with typical attributes of users of similar platforms, across different devices. This comparison reveals to the advertiser that its ad audience is mainly accessing the adverts through mobile devices and is likely in the 45-60 age range.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 7 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 56 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 548 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
  • What this means: Information about your activity on this service, such as your interaction with ads or content, can be very helpful to improve products and services and to build new products and services based on user interactions, the type of audience, etc. This specific purpose does not include the development or improvement of user profiles and identifiers.
    Illustrations: 
    • A technology platform working with a social media provider notices a growth in mobile app users, and sees based on their profiles that many of them are connecting through mobile connections. It uses a new technology to deliver ads that are formatted for mobile devices and that are low-bandwidth, to improve their performance.
    • An advertiser is looking for a way to display ads on a new type of consumer device. It collects information regarding the way users interact with this new kind of device to determine whether it can build a new mechanism for displaying advertising on this type of device.
    • View Siteof partner Active Agent (Virtual Minds GmbH)
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 7 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Hour Does Not Use Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 25 Day Uses Non-Cookie Access
      Data retention: 390 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 6 Month 16 Hour 48 MinuteUses Non-Cookie Access
      Data retention: 480 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • View Siteof partner Google Advertising Products
      Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 1 Year 1 Month 7 Hour 13 MinuteUses Non-Cookie Access
      Data retention: 548 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 30 Day Uses Non-Cookie Access
      Data retention: 30 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devices
      Cookie max age: Cookie expires after 6 Month Does Not Use Non-Cookie Access
      Data retention: 365 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Cookie max age: Cookie expires after 1 Year Does Not Use Non-Cookie Access
      Data retention: 90 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataPrivacy choices
    • Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 5 Year Uses Non-Cookie Access
      Data retention: 730 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 40 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 14 Hour Uses Non-Cookie Access
      Data retention: 395 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataUser-provided dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sources
      Cookie max age: Cookie expires after 1 Year Uses Non-Cookie Access
      Data retention: 565 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersBrowsing and interaction dataNon-precise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 9 Year 11 Month 9 Day 7 Hour 20 MinuteUses Non-Cookie Access
      Data retention: 99 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Link different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 2 Month 29 Day 4 Hour Uses Non-Cookie Access
      Data retention: 60 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersAuthentication-derived identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
    • Special Purposes: Ensure security, prevent and detect fraud, and fix errors Deliver and present advertising and content
      Features: Match and combine data from other data sourcesLink different devicesIdentify devices based on information transmitted automatically
      Cookie max age: Cookie expires after 1 Year 1 Month 1 Day 14 Hour Does Not Use Non-Cookie Access
      Data retention: 400 Day
      Information being used: IP addressesDevice characteristicsDevice identifiersProbabilistic identifiersBrowsing and interaction dataNon-precise location dataPrecise location dataUsers’ profilesPrivacy choices
Please note: Your opt out choices are limited to the above Purposes, and do not apply to the below Special Purposes.
Special Purposes:
  • Special Purpose 1: Ensure security, prevent and detect fraud, and fix errors
    What this means:
    Your data can be used to monitor for and prevent unusual and possibly fraudulent activity (for example, regarding advertising, ad clicks by bots), and ensure systems and processes work properly and securely. It can also be used to correct any problems you, the publisher or the advertiser may encounter in the delivery of content and ads and in your interaction with them.
    Note: Data collected and used to ensure security, prevent fraud, and debug may include automatically-sent device characteristics for identification, precise geolocation data, and data obtained by actively scanning device characteristics for identification without separate disclosure and/or opt-in.
  • Special Purpose 2: Deliver and present advertising and content
    What this means:
    Certain information (like an IP address or device capabilities) is used to ensure the technical compatibility of the content or advertising, and to facilitate the transmission of the content or ad to your device.
Features:
  • Feature 1: Match and combine data from other data sources : Information about your activity on this service may be matched and combined with other information relating to you and originating from various sources (for instance your activity on a separate online service, your use of a loyalty card in-store, or your answers to a survey), in support of the purposes explained in this notice.
  • Feature 2: Link different devices : In support of the purposes explained in this notice, your device might be considered as likely linked to other devices that belong to you or your household (for instance because you are logged in to the same service on both your phone and your computer, or because you may use the same Internet connection on both devices).
  • Feature 3: Identify devices based on information transmitted automatically : Your device might be distinguished from other devices based on information it automatically sends when accessing the Internet (for instance, the IP address of your Internet connection or the type of browser you are using) in support of the purposes exposed in this notice.

Non-Framework Partners

The following partners require you to control how they collect and use your data directly with them. If you would like for us not to share information with any of the following partners for the purposes described under each partner, please indicate that preference by leaving any of the toggles in the Framework Partners section in the “No” position

Meta

We may use and share information about how you use eBay and certain personal information about you with Meta via a Meta pixel and by sending the information directly from our servers, in order to personalise advertising for you on Meta’s platforms, for measurement, and for content selection, delivery and reporting. You will find more information on Meta’s processing of personal data at https://www.facebook.com/about/privacy. See also our Cookie Notice for more information regarding our data sharing with Meta.

Pinterest

We may use and share information about how you use eBay and certain personal information about you with Pinterest via a Pinterest pixel and by sending the information directly from our servers, in order to personalise advertising for you on Pinterest’s platforms, for measurement, and for content selection, delivery and reporting. You will find more information on Pinterest’s processing of personal data at https://policy.pinterest.com/en/privacy-policy.

TikTok

We may use and share information about how you use eBay and certain personal information about you with TikTok via a TikTok pixel and by sending the information directly from our servers, in order to personalise advertising for you on TikTok’s platforms, for measurement, and for content selection, delivery and reporting. You will find more information on TikTok’s processing of personal data at https://www.tiktok.com/legal/page/eea/privacy-policy/en.

Microsoft Bing

We may use and share information about how you use eBay and certain personal information about you with Microsoft via a Microsoft pixel or other technology and offline conversion upload, in order to personalise advertising, for measurement, for content selection, delivery or reporting. You will find more information on Microsoft’s processing of personal data at https://privacy.microsoft.com/en-sg/privacystatement.

GroupM UK Limited

We may use and share information about how you use eBay and certain personal information about you with GroupM via a GroupM pixel or other technology and offline conversion upload, in order to personalise advertising, for measurement, for content selection, delivery or reporting. You will find more information on GroupM’s processing of personal data at https://www.groupm.se/privacy-policy/.

eBay participates in the IAB Europe Transparency & Consent Framework and complies with its Specifications and Policies, and operates this Consent Management Platform with the identification number 125.