Using the eBay Promotions Manager

Promotions Guidelines

Here are some examples of how you can set your offers with the eBay Promotions Manager

Order size discounts

Markdown sale events

Shipping discounts

Codeless coupons

Incentivize buyers to spend more in your store by setting minimum order-size discounts.

Create a markdown sale event with the Promotions Manager in categories you choose.

Let buyers save on shipping when they buy more.

Create coupons with unique URLS, then share them with buyers via social media and email.

  • Buy 1 get 1 at 50% off board games.

  • Save up to 30% on all laptops.

  • Free shipping on orders over $49.

  • Extra 20% off for friends and family.

  • Save 15% when you buy 2 or more men’s dress shirts.

  • Save up to 50% on last season’s winter gear. 

  • Free 2-day shipping on orders over $99.

  • Extra $10 off your next purchase.

  • Save $25 when you spend $125 or more on women’s new arrivals.

Introducing Volume Price Discount option

Volume Price Discount is a new type of discount to encourage volume purchases of a single item.

  •     Buy 1 at $5.99 each

  •     Buy 2 at $4.99 each

  •     Buy 3 or more at $3.99 each!

*Only available to sellers with a store subscription

Guiding Principles


Best promo type

Weaker offers (not recommended)

Compelling offers

Helpful conversion hints


  1. Order/Accessory

  2. Codeless Coupons

  3. Shipping

  • Buy 2 laptops, save $5.

  • Buy 3 tablets, save $5

  • Extra 10% off on $30+

  • 50% off phone case w/purchase of phone 

  • 15% off weekend sale

  • Complete the purchase (e.g.  cameras need memory cards, gaming devices need controllers)

  • Lower ASP=order discount higher ASP=accessory promo, exclusive offers=Codeless Coupon 

Fashion, Home & Garden, and Sporting Goods 

  1. Order

  2. Shipping

  3. Codeless Coupon

  4. Accessory

  • Buy 2 items, save $5

  • Save $5 when you buy 3 power juicers

  • Buy 1, get 1 50% off 

  • Spend $50, save $10 

  • Save $10 on $100+

  • Extra 40% off +items

  • Extra 15% off golf clubs

  • Encourage buyers to spend 25%-50% more than ASP (e.g. $50-%75)

  • Merchandise around multi-need projects 

  • Spring gardening tools

  • Remodeling a bathroom

  • Baseball bag, helmet, and bat

Collectibles & Art

  1. Order

  2. Shipping

  3. Codeless Coupon

  • Spend $1000, save $25

  • Spend $100, save 10%

  • Spend $75, get free shipping

  • Collectibles; shipping offers lower ASP=spend promo; higher ASP=buy1 get 1X% off

  • Coins: use minimum quantity offers and ask us about volume pricing

Parts & Accessories

  1. Order

  2. Shipping

  3. Accessory

  4. Codeless Coupon

  • Buy 3 items, save $5

  • Buy 4 tires, save $5 on the cleaner 

  • Spend $5, save 5%

  • 10% off storewide

  • Buy 3 tires, get 1 free

  • Buy 1 oxygen sensor, get 1 50% off

  • Don’t use board promos (e.g. mixing RV and motorcycle parts)

  • Merchandise jobs (e.g. all parts needed for timing belt repair)

Extra guidance from the eBay Promotions Manager

The eBay Promotions Manager will also guide you on the best option to meet your sales objectives through the following steps.

Defining your objective - The Promotions Manager suggests objectives for your campaigns, such as to introduce new items or capture seasonal traffic.
Adding items - You can manually add up to 500 items from your inventory to your offer. You can also create rules so new items are added to the special offer automatically
Setting offer details - The tool allows you to pick the type of offer you'd like to run, based on your objective. For example, if you selected ‘Introduce new items’, the Promotions Manager will provide you with a set of special offers to choose from. (2

How to create a promotion

Now that you’ve seen the endless possibilities on how you can boost sales with the eBay Promotions Manager, let’s get started.


To access the Promotions Manager, go to the Seller Hub. Quick access via My eBay > Selling

Click on the ‘marketing’ tab > Promotions

Click on ‘Create a Promotion’ located on the top right corner. Select a promotion.


Once you've completed these steps and you're satisfied with what you’ve decided on, select Launch or Save for later if you'd like to run your campaign at a later date.

That’s it. Now you are ready to market your merchandise like a Pro with the eBay Promotions Manager.