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Changing your eBay Store appearance (custom listing header)
Set up a customised Store listing header to brand your Store and drive more traffic to it. The listing header appears at the top of the description section in all of your listings.
A listing header includes:
Setting up your eBay Store listing header
To set up or edit your customised listing header:
Example of the Store listing header
You can vary your listing header's appearance depending on the header options that you select in your Store Marketing preferences. Here is a sample listing header:
Avoiding keyword spamming
The listing header is not included in item title and description searches, so you do not need to worry about violating eBay’s keyword spamming policies with your custom category names.
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