Search the Help pages (Does not search for items or products) Search Help Pagestips
Enter your Help search terms here (Example: ‘contact seller’)

Sales Reports Definitions

Below are descriptions of the metrics in Sales Reports and some tips on how you can use them to understand your business. If you're a Sales Reports Plus subscriber, see definitions of metrics in Sales Reports Plus.


Use the data in this section to understand how your sales have changed over time. For example, view the charts to find out how your percentage of successful listings and average sale price have changed over time. Please note that your sales activity in the Real Estate category is not included in the reports.


The total amount of money you made from sales of your items. This amount is based on the final sale prices of the items when they ended and does not include postage, handling, or insurance costs that you may have charged buyers.

Month-to-month sales growth

The percentage increase or decrease in your total sales compared to the previous month

Ended listings

The number of your listings that ended, with or without a sale.

Successful listings

The number of your ended listings that had a sale. Multiple-item listings are counted as successful if there was at least one item sold.

Successful listings %

The percentage of your ended listings that had a sale. Multiple-item listings are counted as successful if there was at least one item sold.

Average sale price per listing

The average final price of your listings that had a sale.


The Fees section provides net eBay and PayPal fee information for all transactions associated with your eBay sales.

Net eBay fees

The amount in eBay fees you were charged, minus any eBay credits you received. It can include the following fees and credits:


  • Insertion Fees

  • Listing upgrade and feature fees (Reserve Price, Bold, Highlight, Featured Plus, etc.)

  • Final Value Fees

  • Subscription fees (eBay Store, etc.)

  • Any other fees charged to your account


  • Unpaid Item Final Value Fee credits reported

  • Store Referral Credits

  • Any other credits posted to your account

Note: For detailed information about your account activity and invoice, see your Invoice page in My eBay.

Net PayPal fees

The amount in PayPal fees you were charged for eBay-specific transactions, minus any PayPal credits for eBay-specific transactions you received.

This amount may be different from your PayPal Account Statement if you had transactions where the eBay item number was shown in your PayPal transaction summary, or if you received payments or gave credits for non-eBay transactions.

Net eBay & PayPal fees

The total of your net eBay fees and net PayPal fees added together.

Contact Customer Service

If you have an additional question about this subject, email us at Customer Service.
If you would like to ask a question on another subject, please use the Contact Us page.

Contact us

Have a question? We can help.

 Contact us

Ask eBay members

Get help from other eBay members. Visit the Answer Centre to post a question.