Creating effective listings

Is my item allowed on eBay?

Creating a listing
Learn how to make your listing as engaging as possible.

Creating a listing with variations
Show all the variations of your item in a single listing.

• Multi Variation Merger

Writing a good title and description
Create a title and description that will grab buyers' attention.

Selecting a category
Choose the right category so buyers can find your item.

Listing your item with product details from our catalog
If your item matches a product in our catalog, we'll offer product details and a stock photo that you can include in your listing.

• Using the catalog adoption tool

Providing item specifics
By filling out as many details as possible, you'll make it easier for buyers to find your listing and make an informed purchase.

Describing the item's condition
What you say about the condition of your item can make or break a sale.

• Item conditions by category

Providing shipping options and details in your listing
When you list your item, be sure to give buyers the shipping options and information they need.

Adding a counter to your listing
See how many people view your listing.

Making a listing private
For certain items, buyers prefer to be anonymous. Giving them privacy will help you make a sale.

Communicating with your buyers
Avoid unnecessary questions from buyers by displaying information clearly in your listings.

Adding pictures to your listing
There are several ways to store and upload pictures.

• Troubleshooting the photo uploader

Sharing your content
Contribute pictures and other content to our product catalog.

Photo Center
Learn how to take great photos for your listings.

Choosing a price for your listings
Get some tips to inform your pricing strategy.

Selecting payment methods
See how you can make your transaction fast and secure for you and your buyers.

Selecting a listing duration
You can list your item for 1, 3, 5, 7, 10, or 30 days. Find out which one is best for you.

• 1-day listings

Scheduling your listings
Schedule your listings' start and end times to work well for you.

Creating your return policy
A clear return policy makes buyers feel secure.

Promoting your item with listing upgrades
Find out how to make your item stand out from the crowd.

• Listing in 2 categories

• Subtitle

• Picture Pack

• Listing Designer

• Value Pack upgrades

Answering buyers' questions
Save time for you and your buyers by using eBay's automated answers and creating your own questions and answers.

Using spell check
Professional-looking listings don’t contain typos. Use this free tool to double-check your spelling.