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Selling Manager Pro: Creating products and listing templates

The Inventory view of Selling Manager Pro lets you track the products you sell and the different ways you sell them (your listing templates). By creating products and listing templates, you'll be able to:

  • Maintain a list of the products you sell.

  • Create a set of reusable listing templates for selling those products.

What are products and listing templates?

Think of a product as a data record for an item that you sell. It helps you track information about your item, and contains listing templates for the different ways you sell your item.

A listing template contains the information needed to create a listing, including the title, description, pictures, and other options that you specify in the Sell Your Item form. A product can have up to 20 different listing templates, which allows it to be listed in many different ways.



Giant Beach Ball

  • Template 1: Fixed price with free shipping

  • Template 2: Auction-style listing

  • "Giant Beach Ball" is the product name.

  • The seller created two listing templates for this product, using different selling formats and pricing strategies.

How do I create products and listing templates?

There are several ways to create products and listing templates. Regardless of the method you choose, consider reviewing our inventory overview first. You'll learn how inventory works and get tips that can help you decide which products and listing templates you'll need.

If you want to…

Do this…

Create a new product

Go to your Inventory view. From this view, you can create new products.

Create a new listing template

Go to your Inventory view. You'll display your product and then use the Sell Your Item form to create a new listing template for the product.

Duplicate existing products and listing templates

Go to your Inventory view. From this view, you can duplicate products and listing templates that you've already created and modify them as needed.

Convert active or scheduled listings to inventory

Go to your Active or Scheduled view, and save one or more listings as inventory.

What if I use Turbo Lister?
You can create products and listing templates by exporting your templates from Turbo Lister to Selling Manager Pro.

Creating a new product

A new product requires only the product name, but we recommend filling out additional information, such as your inventory quantity and average cost per item.



Product name

Any name you want to give to the product

Custom label

Any unique label you want to assign to the product, such as the product's SKU or other number

Average unit cost

The average amount that it costs for you to buy or make the item, known as the cost of materials. If you have other costs, such as labor or handling time, you should consult an accountant for advice on how to handle your unit cost.

Quantity available to list

The number of items you have available to list. If you don't want to track your inventory quantity, leave the field empty (do not enter "0").

Note: Selling Manager Pro automatically tracks changes to your inventory quantity as the product is listed and as the item sells. Learn more about tracking inventory quantity.

Restock alert

You can set an alert if the inventory quantity falls below the level you specify. Note that the option to set an alert appears only if you've previously entered and saved the Quantity available to list.


Any notes you want to add, such as vendor information.

The product name and other information that you enter will not appear to buyers. Your buyers will only see the listings you create, which have their own titles, descriptions, and quantities.

To create a new product:
  1. In the Inventory view, click the Create Product button.

  2. Specify whether you're creating a single product or a product with variations.

    The option to create a product with variations is available in select categories. You can use our category look-up tool to find out if listings with variations are available in your category. For example: If you're selling a T-shirt in various colors and sizes, select Product with variations.

  3. Enter the product name and any optional information. To save the product without creating a listing template, click the Save for later button. To save the product and create a new listing template, click the Create listing button instead.

Tip: The process for creating a product with variations differs from the process of creating a single product. For more information, learn how to create products with variations.

Creating a new listing template

The easiest way to create a new listing template is to start from the Inventory view. You'll display the product that the listing template belongs to, and then add your new listing template.

To help you create your listing template, Selling Manager Pro opens the Sell Your Item form for you. This version of the Sell Your Item form is the same as the one you'd normally use to create a listing, but with a few differences:

  • You can edit information about the product in the Save to inventory section of the Create your listing page.

  • You can add a standard footer to the end of your item description.

  • You're not required to submit the listing. You have the option to just save the listing template.

To add a listing template to a product:
  1. In the Inventory view, click the name of the product.

  2. In the Listing templates section, click the Create new button.

  3. Complete the Sell Your Item form.

  4. To save the listing template, click the Save Only button. To save your listing template and list the item at the same time, click the Submit & Save Listing button instead.

Saving existing listings as listing templates

If you have existing listings, you can save them as listing templates from the other Selling Manager Pro views.

For each listing you select, you'll be prompted to:

  • Name the listing template that will be created

  • Assign the listing template to a product, either an existing product or a new one

To save existing listings as listing templates:
  1. From the view, select the check boxes for the listings you want to save as templates. You can save a maximum of 20 listing templates at one time.

  2. Click the Save to Inventory button.

    Tip: If you can't find this button at the top of the page, you may need to scroll to the right.

  3. Select whether you want to create a new product or save the listing template to an existing product.

  4. Enter the name of the listing template.

  5. Click the Save to Inventory button.

Duplicating products and listing templates

To save time when setting up your inventory, you can duplicate existing products and listing templates and then change the details as needed.

When you duplicate a product, the listing templates associated with it are also duplicated and associated with the new product. The value for the quantity available to list is not duplicated, so you'll need to enter this value separately.

To duplicate products:
  1. In the Inventory view, select the products you want to duplicate.

  2. Select Duplicate from the Select Action drop-down menu at the bottom of the page, and then click the Go button.

To duplicate a listing template:
  1. In the Inventory view, click the name of the product.

  2. In the Listing templates section, select the listing templates you want to duplicate

  3. Click the Duplicate or Duplicate as button.

    • Duplicate creates an exact copy of the listing.

    • Duplicate as lets you choose a different selling format (for example, fixed price or auction-style), but retains the same title, description, and other options.

Adding a standard footer to the end of your item descriptions

If you have standard information that you want to include at the end of your item descriptions (for example, details about your return policy or packaging method), you can save time by adding a custom footer to your listings.

To add a default description footer, you follow two basic steps:
  • Create the footer

  • Include the footer in listing templates

To create a default description footer:
  1. Select the format for which you want to add a footer, and then type your message.

  2. Click the Save button to save the footer.

Tip: To display site preferences , go to the Account tab in My eBay and click the Site Preferences link on the left side of the page. Click the Show link next to Sell Your Item form and listings and then click the Edit link next to Include a custom description footer.

To include your default description footer in a listing template:
  1. Create a new listing template.

  2. In the Describe your item section of the Sell Your Item form, select the Include my default footer from Selling Manager option.

Whenever you list an item with the listing template, your default footer is automatically appended to the item description.

Note: When you revise or relist an item, the description footer from your original listing is automatically included. To avoid having two copies of your footer information, don't select the option to include the default footer again.

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