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Rules for Sellers – Overview

eBay's policies are rules and guidelines that help to create a safe, fair and enjoyable trading environment for all eBay members. As a seller, you are responsible for reviewing and understanding eBay’s selling policies, as well as all applicable laws and regulations as outlined in the User Agreement.

Learning about eBay's selling policies before you list an item will help you to avoid unintentionally breaking rules. eBay’s selling policies are updated to respond to marketplace, Community and security issues, so it is important to check them regularly for changes.

Violations of these policies may result in a range of actions, including:

  • Listing cancellation

  • Limits on account privileges

  • Account suspension

  • Forfeit of eBay fees on cancelled listings

  • Loss of PowerSeller status

Every seller must know and follow:

In addition to the above rules, here are some additional policy violations not permitted on eBay:

  • Seller Non-performance – Sellers must honour the transaction contract. Sellers cannot fail to deliver an item for which payment was accepted, significantly misrepresent an item by not meeting the terms and item description outlined in the listing, or refuse to accept payment for an item at the end of a successful sale.

  • Shill Bidding – Sellers must not bid on their own item, or have family members, roommates or employees bid on their item.

  • Tax Policy – Sellers must pay relevant fees and taxes.

Both buyers and sellers cannot interfere with a transaction or offer to buy or sell listed items outside of the eBay site (see Rules for Everyone – Overview).

To report a policy violation:
  1. Locate and review the policy page that deals with the violation.

  2. Click the Report link at the bottom of the page. For example, see Excessive Postage and Handling policy.

  3. Enter the item number(s) of the listing that you want to report.

  4. Click the Send button to send your message to eBay Customer Support. You can also report a violation by clicking the Contact Us link on the left side of any Help page, selecting Listing Violations, and choosing the appropriate topics.

After your report is received:

  • eBay will consider the circumstances of an alleged policy violation and the user's trading record before taking action.

  • Disciplinary action may result in listing cancellation, limits on account privileges, account suspension, forfeit of eBay fees on cancelled listings, and loss of PowerSeller status.

  • If a complaint can't be proven with certainty, eBay may take no action.

  • Due to privacy issues, it's not possible for eBay to discuss the results of an investigation.

To learn more, you can take the tutorial on Shill Bidding and other Trust and Safety tutorials.

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