About this product

Product Identifiers

PublisherErnst & Sohn Verlag Fur Architektur Und Technische, Wilhelm

ISBN-103433031177

ISBN-139783433031179

eBay Product ID (ePID)208686478

Product Key Features

Number of Pages190 Pages

Publication NameWorld As Design

LanguageEnglish

Publication Year2015

SubjectHistory & Criticism, Graphic Arts / Branding & Logo Design, Industrial Design / General, General, Graphic Arts / General

TypeTextbook

Subject AreaDesign, Technology & Engineering, Architecture

AuthorOtl Aicher

FormatTrade Paperback

Dimensions

Item Height0.5 in

Item Weight8.8 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Edition Number2

Intended AudienceScholarly & Professional

TitleLeadingThe

Dewey Edition20

IllustratedYes

Dewey Decimal745.2/09/04

Table Of Content9 preface by sir norman foster 10 introduction 16 crisis of modernism 28 doing without symbols 36 aesthetic existence 40 the third modernism 62 charles eames 66 hans gugelot 77 flying machines by paul mc cready 85 bauhaus and ulm 94 architecture as a reflection of the state 113 the non-usable useful item 124 the signature 132 intelligent building 138 my workspace does not yet exist 143 difficulties for architects and designers 150 appearance 167 graphic designers' space to be themselves 175 a new typeface 179 the world as design 190 afterword 192 sources

SynopsisOtl Aicher (1922 1991) was an outstanding personality in modern design, he was a co-founder of the legendary Hochschule für Gestaltung (HfG), the Ulm School of Design, Germany. His works since the fifties of the last century in the field of corporate design and his pictograms for the 1972 Summer Olympics in Munich are major achievements in the visual communication of our times. Otl Aicher s writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilized culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the cultural Sunday . Wolfgang Jean Stock, Otl Aicher's writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture. These conditions have to be fought for against apparent factual or material constraints and spiritual and intellectual substitutes on offer. Otl Aicher likes a dispute. For this reason, the volume contains polemical statements on cultural and political subjects as well as practical reports and historical exposition. He fights with productive obstinacy, above all for the renewal of Modernism, which he claims has largely exhausted itself in aesthetic visions; he insists the ordinary working day is still more important than the "cultural Sunday". Wolfgang Jean Stock, Otl Aichers writings are explorations of the world, a substantive part of his work. In moving through the history of thought and design, building and construction, he assures us of the possibilities of arranging existence in a humane fashion. As ever he is concerned with the question of the conditions needed to produce a civilised culture.

LC Classification NumberNK1390