Winning at Innovation : The A-to-F Model by Philip Kotler, Kenneth A. Loparo and Fernando Trías de Bes (2011, Hardcover)

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About this product

Product Identifiers

PublisherPalgrave Macmillan The Limited
ISBN-100230343430
ISBN-139780230343436
eBay Product ID (ePID)109142684

Product Key Features

Number of PagesXx, 272 Pages
LanguageEnglish
Publication NameWinning at Innovation : the A-To-F Model
Publication Year2011
SubjectLeadership, General, Management, Strategic Planning, Organizational Development
TypeTextbook
Subject AreaTechnology & Engineering, Business & Economics
AuthorFernando Trías De Bes, Philip Kotler, Kenneth A. Loparo
FormatHardcover

Dimensions

Item Height0.9 in
Item Weight20.5 oz.
Item Length9.6 in
Item Width6.3 in

Additional Product Features

Intended AudienceScholarly & Professional

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