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About this product
Product Identifiers
PublisherPenguin Books, The Limited
ISBN-10014346776X
ISBN-139780143467762
eBay Product ID (ePID)22079496874
Product Key Features
Publication Year2025
SubjectEntrepreneurship, Management
Number of Pages304 Pages
LanguageEnglish
Publication NameWinning Middle India : the Story of India's New-Age Entrepreneurs
TypeTextbook
Subject AreaBusiness & Economics
AuthorBala Srinivasa, T. N. Hari
FormatTrade Paperback
Additional Product Features
Intended AudienceCollege Audience
SynopsisIs there a fundamental new catalyst that can significantly enhance access, affordability and quality of products and services to hundreds of millions of Indians? This catalyst is in the form of a new generation of start-up founders who are leveraging technology platforms, smartphone access, and rapid digitization of the Indian consumer. These young founders don't carry the baggage of the past and are attracted to the opportunity of breaking open the massive market of Middle India-the next 400-500M Indians just below the top of the pyramid. This book is about this new and powerful force of change blowing across India-what it takes to harness this and reshape the destiny of this country.