About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-10047090304X

ISBN-139780470903049

eBay Product ID (ePID)27038257114

Product Key Features

Number of Pages640 Pages

Publication NameDesigning and Conducting Business Surveys

LanguageEnglish

SubjectMarketing / General, Industries / General, Probability & Statistics / General, Statistics

Publication Year2013

TypeTextbook

AuthorDiane Willimack, Gustav Haraldsen, Ger Snijkers, Jacqui Jones

Subject AreaMathematics, Business & Economics

SeriesWiley Series in Survey Methodology Ser.

FormatTrade Paperback

Dimensions

Item Height1.2 in

Item Weight30 Oz

Item Length9.3 in

Item Width6.1 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2012-020962

Dewey Edition23

Series Volume Number568

IllustratedYes

Dewey Decimal338.0072/3

SynopsisA comprehensive guide to the most current methodologies, techniques, and best practices for data collection designs and procedures in business surveys Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: Determining the survey content, considering user needs, the business context, and total survey quality Planning the survey as a project Sampling frames, procedures, and methods Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys Survey communication design to obtain responses and facilitate the business response process Conducting and managing the survey using paradata and project management tools Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys., Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: * Determining the survey content, considering user needs, the business context, and total survey quality * Planning the survey as a project * Sampling frames, procedures, and methods * Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys * Survey communication design to obtain responses and facilitate the business response process * Conducting and managing the survey using paradata and project management tools * Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys., Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles., Designing and Conducting Business Surveys provides a coherent overview of the business survey process, from start to finish. It uniquely integrates an understanding of how businesses operate, a total survey error approach to data quality that focuses specifically on business surveys, and sound project management principles. The book brings together what is currently known about planning, designing, and conducting business surveys, with producing and disseminating statistics or other research results from the collected data. This knowledge draws upon a variety of disciplines such as survey methodology, organizational sciences, sociology, psychology, and statistical methods. The contents of the book formulate a comprehensive guide to scholarly material previously dispersed among books, journal articles, and conference papers. This book provides guidelines that will help the reader make educated trade-off decisions that minimize survey errors, costs, and response burden, while being attentive to survey data quality. Major topics include: - Determining the survey content, considering user needs, the business context, and total survey quality - Planning the survey as a project - Sampling frames, procedures, and methods - Questionnaire design and testing for self-administered paper, web, and mixed-mode surveys - Survey communication design to obtain responses and facilitate the business response process - Conducting and managing the survey using paradata and project management tools - Data processing, including capture, editing, and imputation, and dissemination of statistical outputs Designing and Conducting Business Surveys is an indispensable resource for anyone involved in designing and/or conducting business or organizational surveys at statistical institutes, central banks, survey organizations, etc.; producing statistics or other research results from business surveys at universities, research organizations, etc.; or using data produced from business surveys. The book also lays a foundation for new areas of research in business surveys.

LC Classification NumberHB137.S63 2013