Value First, Then Price : Building Value-Based Pricing Strategies by Todd C. Snelgrove (2021, Trade Paperback)

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About this product

Product Identifiers

PublisherTaylor & Francis Group
ISBN-101032012129
ISBN-139781032012124
eBay Product ID (ePID)26049968915

Product Key Features

Subject AreaBusiness & Economics
Publication NameValue First, Then Price : Building Value-Based Pricing Strategies
SubjectSales & Selling / Management, Commerce, Sales & Selling / General, Marketing / Research
Publication Year2021
TypeTextbook
FormatTrade Paperback
LanguageEnglish
AuthorTodd C. Snelgrove
Number of Pages272 Pages

Dimensions

Item Length9.7 in
Item Weight18.4 oz.
Item Width6.9 in

Additional Product Features

Intended AudienceCollege Audience
Edition Number2

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