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Value-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value by Peter Doyle (2008, Hardcover)

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About this product

Product Identifiers

PublisherWiley & Sons, Incorporated, John
ISBN-100470773146
ISBN-139780470773147
eBay Product ID (ePID)95017309

Product Key Features

Number of Pages384 Pages
LanguageEnglish
Publication NameValue-Based Marketing : Marketing Strategies for Corporate Growth and Shareholder Value
Publication Year2008
SubjectMarketing / General
TypeTextbook
AuthorPeter Doyle
Subject AreaBusiness & Economics
FormatHardcover

Dimensions

Item Height1 in
Item Weight32.4 Oz
Item Length10 in
Item Width7.7 in

Additional Product Features

Edition Number2
Intended AudienceCollege Audience

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