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New Maximarketing : The New Direction in Advertising, Promotion, and Marketing Strategy by Stan Rapp and Thomas L. Collins (1995, Hardcover)

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About this product

Product Identifiers

PublisherMcGraw-Hill Trade
ISBN-10007052033X
ISBN-139780070520332
eBay Product ID (ePID)89315491

Product Key Features

Number of Pages330 Pages
Publication NameNew Maximarketing : the New Direction in Advertising, Promotion, and Marketing Strategy
LanguageEnglish
Publication Year1995
SubjectMarketing / General, Advertising & Promotion
TypeTextbook
AuthorStan Rapp, Thomas L. Collins
Subject AreaBusiness & Economics
FormatHardcover

Dimensions

Item Height1.2 in
Item Weight25.1 oz.
Item Length9.4 in
Item Width6.3 in

Additional Product Features

Edition Number2
Intended AudienceScholarly & Professional

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