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The Portable MBA by Mary A. Devanna and Eliza G. Collin (1990, Hardcover)

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About this product

Product Information

The text covers the core topics taught in America's top MBA programs. It provides concentrated seminars on everything from accounting to marketing to quantitative techniques, taught by a team assembled from the nation's business schools, including

Product Identifiers

PublisherWiley & Sons, Incorporated, John

ISBN-100471619973

ISBN-139780471619970

eBay Product ID (ePID)2178407

Product Key Features

Book TitlePortable Mba

Number of Pages404 Pages

LanguageEnglish

Publication Year1990

TopicEducation

GenreBusiness & Economics

AuthorMary A. Devanna, Eliza G. Collin

FormatHardcover

Dimensions

Item Weight33 Oz

Item Length3.3 in

Item Width2.4 in

Additional Product Features

Dewey Edition20

Lccn89-027382

Dewey Decimal658

Lc Classification NumberHd31.C6134 1990

Table of ContentHow to Think Like a Manager: The Art of Managing for the Long Run. THE FOUNDATIONS OF MANAGEMENT. Managing People: The R Factor. Quantitative Tools: Numbers as the Fundamental Language of Business. Managerial Economics: Guidelines for Choices and Decisions. THE FUNCTIONS OF A BUSINESS. Accounting and Management Decision Making. Financial Management: Optimizing the Value of the Firm. Marketing Management: Becoming a Market-Driven Company. Human Resource Management: Competitive Advantage Through People. The Strategic Use of Information Technology. Operations Management: Productivity and Quality Performance. Strategic Management. CONCLUSION. The Role of Business in a Democratic Society. Notes. Index.