Picture 1 of 1

Stock photo

The Philosophy of Branding: Great Philosophers Think Brands By T - Picture 1 of 1

The Philosophy of Branding: Great Philosophers Think Brands by Thom Braun (Paperback, 2007)

The_Book_Fountain (184530)

98.7% positive feedback

Price:

AU $34.56

(inclusive of GST)

ApproximatelyS$ 28.97

+ $8.82 shipping

Estimated delivery Mon, 25 Aug - Thu, 25 Sep

Returns:

No returns, but backed by .

Condition:

Good

About this product

Product Information

In this original and imaginative slant on contemporary brand management, Thom Braun takes us into the minds of 16 of the world's greatest western thinkers, to reveal what they might say about branding if they were alive today. On this list are Plato, Aristotle, Descartes, Hume, Kant and Nietzsche, among others. Filled with contemporary examples, pragmatic insights and summaries of each philosopher's 'top tips', this elegant and witty book will resonate with all marketing and branding professionals who want their intellectual and professional faculties stimulated by some new thinking.

Product Identifiers

PublisherKogan Page, the Limited

ISBN-100749450002

ISBN-139780749450007

eBay Product ID (ePID)95420664

Product Key Features

Number of Pages192 Pages

LanguageEnglish

Publication NamePhilosophy of Branding : Great Philosophers Think Brands

SubjectMarketing / General, Consumer Guides, Reference, Advertising & Promotion

Publication Year2007

TypeNot Available

AuthorThom Braun

Subject AreaReference, Business & Economics

FormatPerfect

Dimensions

Item Height0.6 in

Item Weight6.2 Oz

Item Length7.1 in

Item Width4.7 in

Height178mm

Width111mm

Weight225g

Additional Product Features

Place of PublicationLondon

Spine12mm

Country of PublicationUnited Kingdom

Author Biographythom braun is director of unilever's global marketing academy as well as being an ordained priest in the church of england and a successful author. for 25 years, thom has successfully interwoven his 'careers' as a branding expert, academic. writer and clergyman into a unique blend of skills and experiences. his marketing and branding credentials come from time spent as a consultant and 21 years working with unilever, where he plays a key role in the company's global marketing operation. braun has published several other books.

First Published2004

Edition StatementNew Edition