Product Information
A book for everyone who writes or edits copy, it reveals dozens of techniques that can help you write ads, commercials, and direct mail that get more attention and sell more products.Product Identifiers
PublisherHenry Holt & Company Inc
ISBN-139780805011944
eBay Product ID (ePID)95120262
Product Key Features
Number of Pages351 Pages
Publication NameThe Copywriter's Handbook: a Step-By-Step Guide to Writing Copy That Sells
LanguageEnglish
SubjectAdvertising
Publication Year1990
TypeTextbook
AuthorRobert W Bly
FormatPaperback
Dimensions
Item Height210 mm
Item Weight431 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorRobert W Bly