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The 30-Minute Guide to Media Coverage and Publicity : Tips from a TV Insider by Tom Zalaski (2017, Trade Paperback)

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You want media coverage or publicity and you need it now but you can't seem to get your message in front of the media decision-makers. Television news anchorman Tom Zalaski gives you the inside information about how to get media coverage and publicity. For nearly 40 years Tom has been in on the daily newsroom meetings where the decision is made as to who gets coverage, who doesn't and why. PR firms charge you thousands of dollars to create public relations strategies for you. STOP There are no strategies Newsroom decision-makers don't care about expensive strategies In fact, we laugh at them. Tom tells you what to do and what not to do. And he does it all in 30 minutes What's in his book is all you'll ever need to know. Period.