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Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage by Bob De Wit, Ron Meyer (Paperback, 2010)

The_Book_Fountain (183861)

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About this product

Product Information

This is the highly anticipated new edition of the market-leading introduction to strategic management from Bob de Wit (Maastricht School of Management) and Ron Meyer (TiasNimbas Business School). Widely acclaimed for its ability to foster creative, non-prescriptive and global strategic thinking amongst students, Strategy 4e builds on the major international success of the prior edition. Developed from wide-ranging market feedback, all of the short and long cases have been replaced or wholly updated with dozens of new cases crafted by the authors and several international contributors. From Google to KPMG, ING Direct to the Metropolitan Opera, the text now features an unparalleled range of organizations with rich settings for students to develop key strategy skills and understanding. New readings, including coverage of hot topics like Blue Ocean Strategy, ensure the theory remains cutting-edge, while a boosted set of lecturer resources makes this the complete package for 21st century strategy courses.

Product Identifiers

PublisherCengage Learning Emea

ISBN-139781408018996

eBay Product ID (ePID)95266635

Product Key Features

Number of Pages490 Pages

LanguageEnglish

Publication NameStrategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage

Publication Year2010

SubjectGovernment, Business

TypeTextbook

AuthorBob De Wit, Ron Meyer

FormatPaperback

Dimensions

Item Height240 mm

Item Weight880 g

Item Width170 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorRon Meyer, Bob De Wit