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Strategic Writing : Multimedia Writing for Public Relations, Advertising and More by Bonnie Poovey Short, David W. Guth and Charles Marsh (2020, Trade Paperback)
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About this product
Product Identifiers
PublisherRoutledge, Chapman & Hall, Incorporated
ISBN-100367895404
ISBN-139780367895402
eBay Product ID (ePID)18050069891
Product Key Features
Number of Pages392 Pages
Publication NameStrategic Writing : Multimedia Writing for Public Relations, Advertising and more
LanguageEnglish
Publication Year2020
SubjectPublic Relations, Journalism, Rhetoric, Business Writing, Technical Writing, Advertising & Promotion
TypeTextbook
Subject AreaTechnology & Engineering, Language Arts & Disciplines, Business & Economics
AuthorBonnie Poovey Short, David W. Guth, Charles Marsh
FormatTrade Paperback
Dimensions
Item Weight16 Oz
Item Length10 in
Item Width7 in
Additional Product Features
Edition Number5
Intended AudienceTrade
LCCN2020-027194
Reviews"This text is a comprehensive guide of persuasive writing techniques for advertising, public relations, marketing, and business writers. It's an ideal learning tool for beginners as well as a reference for advanced writers. The book is unique in its approach of presenting small, digestible chunks of different types of writing styles illustrated with lots of examples. It includes thoughtful sections on writing for diverse audiences. The updated sections on writing for social media features practical tips beyond writing, including when and how often to post. Strategic Writing should be on every writer's bookshelf!" - Frauke Hachtmann, University of Nebraska--Lincoln
Dewey Edition23
IllustratedYes
Dewey Decimal808.06/665
SynopsisThis practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly recipe approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh., "This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. The book takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. Strategic Writing is an essential and adaptable textbook for undergraduate courses in public relations, advertising, and strategic communications writing, particularly those that take a multidisciplinary approach. A companion website for instructors features an instructor's manual, Powerpoint presentations, sample assignments with grading rubrics, and test banks is available at www.routledge.com/cw/marsh"--, This practical, multidisciplinary text teaches high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. Strategic Writing takes a reader-friendly "recipe" approach to writing in public relations, advertising, sales and marketing, and other business communication contexts, illustrated with examples of each type of document. With concise chapters on topics such as ethical and legal aspects of strategic writing, including diversity and inclusion, this thoroughly updated fifth edition also includes additional document samples and coverage of writing for various social media platforms. Packed with pedagogical resources, Strategic Writing offers instructors a complete, ready-to-use course. It is an essential and adaptable textbook for undergraduate courses in public relations, advertising and strategic communication writing, particularly those that take a multidisciplinary and multimedia approach. Strategic Writing is ideally suited for online courses. In addition to syllabi for both online and traditional courses, the instructor's manual includes Tips for Teaching Strategic Writing Online. Those tips include easy guidelines for converting the book's PowerPoint slides to videos with voiceovers for online lectures. The book's recipe-with-examples approach enhances student self-instruction, particularly when combined with the companion website's sample assignments and grading rubrics for every document. Visit the site at www.routledge.com/cw/marsh.
LC Classification NumberPE1479.B87M35 2021
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