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Strategic Marketing: Pearson New International Edition by Larry Ring, Kurt Matzler, Todd Mooradian (Paperback, 2013)

The Cotswold Library (776099)

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About this product

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For highly applied undergraduate and graduate marketing management or strategy courses. An all-purpose approach to strategic marketing management. Because strategic marketing is the essential marketing activity, Mooradian provides students with a highly applied decision-making framework and exploration of the tools that can be used to solve marketing problems.