About this product

Product Identifiers

PublisherTaylor & Francis Group

ISBN-100367195003

ISBN-139780367195007

eBay Product ID (ePID)17038282224

Product Key Features

Number of Pages384 Pages

Publication NameSocial Media Communication : concepts, Practices, Data, Law and Ethics

LanguageEnglish

SubjectWeb / Social Media, General, Journalism

Publication Year2020

TypeTextbook

AuthorJeremy Harris Lipschultz

Subject AreaComputers, Social Science, Language Arts & Disciplines

FormatTrade Paperback

Dimensions

Item Height0.8 in

Item Length10 in

Item Width7 in

Additional Product Features

Edition Number3

Intended AudienceCollege Audience

LCCN2020-025640

Dewey Edition23/eng/20230120

IllustratedYes

Dewey Decimal302.23/1

Table Of Content1. Introduction to Social Media Concepts 2. CMC, Diffusion and Social Theories 3. Social Media in Journalism 4. Social Media in Public Relations 5. Social Media in Advertising and Marketing 6. Social Media Metrics and Analytics 7. New and Mobile Media Technologies, Innovation and Investment 8. Big Data and Privacy 9. Law and Regulation 10. Social Media Ethics 11. Best Practices in Social Media 12. Future of Social Media and Information Literacy

SynopsisThis updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter, and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics--all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators, and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR, and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too., This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too.

LC Classification NumberHM741.L563 2020