Intended AudienceScholarly & Professional
SynopsisThis book is written for business persons who wish to forecast consumer demands and sales. It is also designed for economic, financial, governmental, and private practitioners, who make decisions based on costs, benefits, economic trends, and growth. Finally, the book is written for first year MBA students, undergraduate students, and other readers who wish to acquire a fundamental knowledge of forecasting for the purpose of pursuing jobs in the fields of economics and finance, or for making personal plans for the future. The book emphasizes applied aspects of forecasting rather than theoretical aspects, so a working knowledge of high-school statistics and college algebra is all the mathematics that is needed. Because regression-based forecasts do not appear until the last three chapters of the book, knowledge of econometrics or time-series modeling is not a prerequisite. Additionally, although each chapter is designed to be self-explanatory, a basic understanding of econometrics might be helpful, but not necessary. The book discusses most of the forecasting methods frequently used in business and economics, such as time-series, demand and sales, investment, short-term planning, long-term growth, and regressions. To keep the book concise, only a brief introduction to the ARIMA process is introduced. Readers who wish to gain in-depth knowledge of ARIMA models are encouraged to read a book written specifically for time-series modeling., Focuses on applied aspects of forecasting rather than theoretical aspects. The book discusses most of the forecasting methods frequently used in business and economics, such as time-series, demand and sales, investment, short-term planning, long-term growth, and regressions., This book guides you through an enjoyable journey, step by step, into the future. A team of fictional characters is introduced to share their learning and working experiences with the readers. In the beginning of the book, you will take the first step by learning the most basic models for one-period forecasts based on past performance of a market. You will also learn how to evaluate your newly built models. Next, you will progress further into intermediate-level models, including multi-period forecasts based on past performance of a market or based on an external factor. It also introduces interval forecasting, which allows you to obtain a range of forecast values instead of a single value in the future. In the second half, you will familiarize yourself with advanced models that provide multi-period forecasts based on multiple internal or external factors. Toward the end, you will learn several applied models in business and economics that will facilitate you with practical applications related to real life situations. The last chapter summarizes all models introduced in this book and provides a table of references for finding the most important concepts, tables, and figures in the book so that you can recall every step of your adventure.