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Retailization : Brand Survival in the Age of Retailer Power by Keith Lincoln, Lars Thomassen and Anthony Aconis (2009, Trade Paperback)
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About this product
Product Identifiers
PublisherKogan Page, The Limited
ISBN-100749453362
ISBN-139780749453367
eBay Product ID (ePID)91355322
Product Key Features
Number of Pages240 Pages
LanguageEnglish
Publication NameRetailization : Brand Survival in the Age of Retailer Power
Publication Year2009
SubjectMarketing / General, Consumer Guides, Industries / Retailing, Advertising & Promotion
TypeNot Available
Subject AreaReference, Business & Economics
AuthorKeith Lincoln, Lars Thomassen, Anthony Aconis
FormatTrade Paperback
Dimensions
Item Height0.6 in
Item Weight15.3 oz.
Item Length9.2 in
Item Width6.2 in
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