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Retailing Management by Barton A. Weitz, Dhruv Grewal and Michael Levy (2013, Hardcover)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-10007802899X

ISBN-139780078028991

eBay Product ID (ePID)8038259163

Product Key Features

Number of Pages704 Pages

Publication NameRetailing Management

LanguageEnglish

Publication Year2013

SubjectMarketing / General, Industries / Retailing

TypeTextbook

AuthorBarton A. Weitz, Dhruv Grewal, Michael Levy

Subject AreaBusiness & Economics

FormatHardcover

Dimensions

Item Height1.2 in

Item Weight52.7 Oz

Item Length10.9 in

Item Width8.7 in

Additional Product Features

Edition Number9

Intended AudienceCollege Audience

LCCN2013-030858

Dewey Edition21

IllustratedYes

Dewey Decimal658.8/7

Table Of ContentSECTION I - THE WORLD OF RETAILING Chapter 1: Introduction to the World of Retailing Chapter 2: Types of Retailers Chapter 3: Multichannel Retailing Chapter 4: Customer Buying Behavior SECTION II - RETAILING STRATEGY Chapter 5: Retail Market Strategy Chapter 6: Financial Strategy Chapter 7: Retail Locations Chapter 8: Retail Site Location Chapter 9: Human Resource Management Chapter 10: Information Systems and Supply Chain Management Chapter 11: Customer Relationship Management SECTION III - MERCHANDISE MANAGEMENT Chapter 12: Managing the Merchandise Planning Process Chapter 13: Buying Merchandise Chapter 14: Retail Pricing Chapter 15: Retail Communication Mix SECTION IV - STORE MANAGEMENT Chapter 16: Managing the Store Chapter 17: Store Layout, Design, and Visual Merchandising Chapter 18: Customer Service

SynopsisRetailing Management's 9th edition places critical and practical emphasis on five exciting new developments in retailing's high tech, global, growth industry: (1) big data and analytical methods for decision making, (2) communicating with customers and enhancing the shopping experience with social media and smart phones, (3) utilizing mobile channels and providing a seamless multichannel customer experience, (4) engagement in corporate social responsibility and the social considerations of business decisions, and (5) the impacts of globalization on the retail industry. With focus on some of the most admired and sophisticated retailers in the world like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger, the 9th edition of Retailing Management provides challenging and rewarding opportunities for students interested in retailing careers and careers with companies such as IBM, Procter & Gamble, and Google that support the retail industry. New Vignettes in each chapter and the addition of Connect with SmartBook help the 9th edition of Retailing Management maintain and grow as the market's leading Retailing franchise. Retailing Management is proud to welcome Dhruv Grewal, Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College, to the 9th edition author team. Dhruv brings years of academic experience and close collaborations with Michael Levy to co-author several retailing articles and co-edit the Journal of Retailing from 2001 to 2007, round out this powerful author team.

LC Classification NumberHF5429.L4828 2013