About this product

Product Identifiers

PublisherSAGE Publications, Incorporated

ISBN-100803990561

ISBN-139780803990562

eBay Product ID (ePID)752578

Product Key Features

Number of Pages288 Pages

LanguageEnglish

Publication NameDesigning Surveys : a Guide to Decisions and Procedures

SubjectProbability & Statistics / General, Research, Statistics

Publication Year1995

TypeTextbook

Subject AreaMathematics, Social Science

AuthorJohnny Blair, Ronald Czaja

SeriesResearch Methods Ser.

FormatTrade Paperback

Dimensions

Item Weight13.6 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceCollege Audience

LCCN94-048280

Dewey Edition22

ReviewsBy far, the greatest contributions of this book are found in chapters 3-6 - choosing a data collection mode, and developing and testing the instrument. The presentation was clear and insightful; the examples were effective in illustrating concepts and strategy., The authors ably manage to convey a wealth of information about the research process while taking the time to explain key terms as they proceed, without interrupting the momentum of the book. The book comprises 10 chapters which tackle all aspects of the survey research process. In summary, this book is a good, enjoyable read. A particularly appealing aspect is the way in which many chapters carry helpful hints of 'last advice'. It is obvious that the authors are experienced researchers enjoying sharing hard-earned knowledge of research techniques. all in all top marks for a well constructed and executed book that I was able to read from cover to cover in one day., The authors are well known in the field and have both a thorough theoretical knowledge and 'hands-on' experience. The Czaja and Blair book is one of the satellite books and if it is a fair representation of the whole series, it would be worthwhile to look out for the other two. Designing Surveys is well written and is intended for novices engaging in designing a survey for the first time as well as for those with some knowledge of and experience with surveys.

IllustratedYes

Dewey Decimal001.4/33

Table Of ContentAn Introduction to Surveys and to this Book Stages of a Survey Selecting the Method of Data Collection Questionnaire Design Writing the Questions Questionnaire Design Organizing the Questions Questionnaire Design Testing the Questions Designing the Sample Selecting a Sample Reducing Sources of Error in Sampling and Data Collection The Methodology Report

SynopsisWith the most modern survey techniques and procedures presented in an accessible format, Designing Surveys has been specifically written for the undergraduate student or novice researcher who is learning how to design and conduct a reliable survey research project, perhaps for the first time., Designing Surveys has been specifically written for the undergraduate student or novice researcher who is learning how to design and conduct a reliable survey research project, perhaps for the first time. 'This book is a good, enjoyable read. A particularly appealing aspect is the way in which many chapters carry helpful hints or "last advice". It is obvious that the authors are experienced researchers enjoying sharing hard-earned knowledge of research techniques... Top marks for a well constructed and executed book' - Survey Methods Centre Newsletter, The Second Edition of Designing Surveys: A Guide to Decisions and Procedures accounts for changes in telephone, Internet, and email surveying and provides a more comprehensive treatment on questionnaire testing. Despite changing technologies, however, the principles of scientific survey design remain unchanged, including the selection of the sample, the writing of questions to solicit an unbiased response, and the ethical treatment of human subjects. This new edition addresses these issues in the context of new and emerging technologies and their relationship to survey design and the social sciences. Designing Surveys provides an accurate account of how modern survey research is actually conducted, but with the needs and goals of a novice researcher in mind.

LC Classification NumberHA31.2.C93 1996