About this product

Product Information

The book is based on extensive research on relationship management in Hospitality and Tourism services. It is prepared to meet with challenging scenario of tourism and hospitality businesses. It covers almost all important dimensions of RM and CRM. It provides an opportunity to become true CRM professionals. The book contains a simplicity in diversity and touches almost all the important issues and points which is required to understand the concept of Relationship Management and CRM and further leads to advance stage that is policy formulation, model designing, RM Certification and strategies for building ever lasting relationship. It includes various case studies and perceptions of eminent authors. It highlights the importance of various forms of CRM. At last it suggests a unique model -LCU (Life Cycle Umbrella)- to the world.

Product Identifiers

PublisherCreatespace Independent Publishing Platform

ISBN-101533381364

ISBN-139781533381361

eBay Product ID (ePID)223123700

Product Key Features

Number of Pages162 Pages

Publication NameRelationship Management in Hospitality &Tourism : A Professional Approach of RM for Hospitality and Tourism Professionals

LanguageEnglish

Publication Year2016

SubjectEducation & Teaching

TypeTextbook

AuthorChiranjib Kumar

Subject AreaEducation

FormatTrade Paperback (Us) ,Unsewn / Adhesive Bound, Paperback / Softback

Dimensions

Item Height0.4 in

Item Weight10.8 Oz

Item Length9 in

Item Width6 in

Height229mm

Width152mm

Weight227g

Additional Product Features

Date of Publication22/05/2016

Intended AudienceTrade

Spine9mm

GenreEducation & Teaching

Country of PublicationUnited States

Author BiographyDr. Chiranjib Kumar (PhD, MPhil, MTM, BTS, FOM, PIDT in Tourism & Hospitality), is a noted academician, trainers and dynamic researcher in tourism and hospitality domain. He has extensive experience of tourism and hospitality industry. His books on Ecotourism Planning Development & Marketing; Tour Guiding; Ecotourism Principles Economics and Project Designing, are some of the best book on tourism. At presents he is associated as professor with Gambella University, Ethiopia (Africa) a Govt. University under Ministry of Education. He has published a large number of qualitative research papers, articles, case studies and reviews on tourism and hospitality subjects. He has also presented a large number of research papers in international and national conferences. He believes in implementable research, holistic education, effective tourism modeling and entrepreneurship development.

Content NoteBlack & White Illustrations