About this product

Product Identifiers

PublisherI. B. Tauris & Company, The Limited

ISBN-101780762674

ISBN-139781780762678

eBay Product ID (ePID)144132225

Product Key Features

Number of Pages280 Pages

Publication NameTv's Betty Goes Global : from Telenovela to International Brand

LanguageEnglish

SubjectMedia Studies, Television / History & Criticism, Globalization, Television / General, Popular Culture

Publication Year2013

TypeTextbook

Subject AreaPolitical Science, Performing Arts, Social Science

AuthorKim Akass

SeriesReading Contemporary Television Ser.

FormatTrade Paperback

Dimensions

Item Height0.6 in

Item Weight11.4 Oz

Item Length8.5 in

Item Width5.5 in

Additional Product Features

Intended AudienceCollege Audience

Dewey Edition23

IllustratedYes

Dewey Decimal791.4572

Table Of ContentAcknowledgements Contributors Introduction: 'Oh Betty, You're So Beautiful' Janet McCabe The Whole World's Unlikely Heroine: Ugly Betty as Transnational Phenomenon Michele Hilmes Our Betty: The Legacy of Yo soy Betty, la fea's Success in Colombia Yeidy M. Rivero Interview with Jeff Ford on the purchase of Ugly Betty for Channel 4 Jean Chalaby Interviews with TV Executives involved in the German Adaptation, Verliebt in Berlin Andrea Esser Betty and Lisa: Alternating Between Sameness and Uniqueness Bianca Lippert Ugly Betty, Flemish Sara: Telenovela Adaptation and Generic Expectations Alexander Dhoest and Manon Mertens Re-Creating Betty's World in SpainStefania Carini Towards a Cultural Economy of Chou Nu (Nv) Wu Di: The Ugly Betty franchise in the People's Republic of China Coco Xiaolu Ma and Albert Moran How Ugly Can Betty Be in India? Divya D. McMillin Ugly Betty on Turkish Television: Updating Popular Cinema Laurence Raw Esti Ha'mechoeret: The Israeli Ugly Betty Amit Lavie-Dinur and Yuval Karniel The Greek Maria The Ugly: The Never-Ending Journey of a Myth Betty Kaklamanidou Czech Ugly Katka: Global Homogenization and Local Invention Irena Carpentier Reifová and Zden?k Sloboda Glamorously (Post) Soviet: Reading Yo soy Betty, la fea in Russia Elena Prokhorova Traveling Narratives and Transitional Life Strategies: Yo soy Bea and Ugly Betty Paul Julian Smith Our Betties, Ourselves Dana Heller

SynopsisPremiering in 2006,Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera),is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela,Yo soy Betty,la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty,la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to,and/or re-made-officially and unofficially-for different national contexts. The contributors explore what Betty has to say about the tensions between the commercial demands of multimedia conglomerates and the regulatory forces of national broadcasters as well as the international ambitions of national TV industries and their struggle in competitive markets. They also investigate what this international trade tells us about cultural storytelling and audience experience,as well as ideologies of feminine beauty and myths of female desire and aspiration. TV's Betty Goes Global features original interviews with buyers and schedulers,writers,story editors and directors,including the creator of Yo soy Betty, la fea, Fernando Gaitan, Premiering in 2006, Ugly Betty, the award-winning US hit show about unglamorous but kind-hearted Betty Suarez (America Ferrera), is the latest incarnation of a worldwide phenomenon that started life as a Colombian telenovela, Yo soy Betty, la fea, back in 1999. The tale of the ugly duckling has since taken an extraordinary global journey and become the most successful telenovela to date. This groundbreaking book asks what the Yo soy Betty, la fea/Ugly Betty phenomenon can tell us about the international circulation of locally produced TV fictions as the Latin American telenovela is sold to, and/or re-made-officially and unofficially-for different national contexts. The contributors explore what Betty has to say about the tensions between the commercial demands of multimedia conglomerates and the regulatory forces of national broadcasters as well as the international ambitions of national TV industries and their struggle in competitive markets. They also investigate what this international trade tells us about cultural storytelling and audience experience, as well as ideologies of feminine beauty and myths of female desire and aspiration. TV's Betty Goes Global features original interviews with buyers and schedulers, writers, story editors and directors, including the creator of Yo soy Betty, la fea, Fernando Gaitan

LC Classification NumberPN1992.77