About this product

Product Information

Designed to meet the needs of both the public relations education and public relations practitioner communities, this comprehensive text explores the types of research most used in public relations practice. The first introductory-level volume to treat the subject in depth, Public Relations Research provides a theoretical framework for reader application, defines the kwledge necessary for public relations research, elaborates upon informal and formal research methods, and describes the techniques involved and provides models for subsequent use. Following an introductory chapter that redefines the nature and role of public relations research, the book is divided into two major sections. The first deals with informal research methods and covers research foundations, environmental monitoring, informal research, secondary research, and the use of computers in research. In Part Two the authors describe formal research methods, addressing issues such as intermediate research considerations, the use of survey questionnaires, data and content analysis, reporting survey results, and quasi-quantitative procedures. Ideal as an undergraduate and graduate level text in public relations, this volume will also be an indispensable guide to research practice for entry-and-junior-level public relations specialists.

Product Identifiers

PublisherPraeger Publishers Inc, ABC-Clio

ISBN-100275928705

ISBN-139780275928704

eBay Product ID (ePID)95952657

Product Key Features

SubjectSales & Marketing

LanguageEnglish

TypeTextbook

AuthorGerald C. Stone, E. W. Brody

FormatLaminated Cover, Hardback

Dimensions

Height234mm

Width156mm

Weight595g

Additional Product Features

Date of Publication13/04/1989

Place of PublicationWestport

Spine17mm

Country of PublicationUnited States

GenreSales & Marketing

Author BiographyE. W. BRODY teaches public relations in the Department of Journalism at Memphis State University in Tennessee and maintains a public relations consulting practice in Memphis. GERALD C. STONE is Professor and Coordinator of the Graduate Program in Journalism at Memphis State University.

Content NoteBlack & White Illustrations