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Postmodern Marketing by Stephen Brown (Paperback, 1995)

The_Book_Fountain (183453)

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About this product

Product Information

This text asks how postmodernism can throw light on marketing theory. It first establishes the terrain of postmodernism, charting the various elements of postmodern theoretical development. Then it reviews marketing thought, considering where postmodernism can be most easily applied to marketing activity, whether it is analyzing the sale of advertising space in virtual reality or the characteristics of a consumer society. The book describes and assesses the response of marketing researchers to postmodernism, asking whether they really tackle the key elements that define postmodernism.

Product Identifiers

PublisherCengage Learning Emea

ISBN-139780415109826

eBay Product ID (ePID)94674776

Product Key Features

Number of Pages208 Pages

Publication NamePostmodern Marketing

LanguageEnglish

SubjectEconomics, Marketing

Publication Year1995

TypeTextbook

AuthorStephen Brown

FormatPaperback

Dimensions

Item Height216 mm

Item Weight390 g

Item Width138 mm

Additional Product Features

Country/Region of ManufactureUnited Kingdom

Title_AuthorStephen Brown

Series TitleConsumer Research & Policy Series