About this product

Product Identifiers

PublisherUniversity of California Press

ISBN-100520251342

ISBN-139780520251342

eBay Product ID (ePID)60197132

Product Key Features

Number of Pages353 Pages

LanguageEnglish

Publication NamePlaying to the World's Biggest Audience : the Globalization of Chinese Film and TV

SubjectFilm / General, Television / General, Industries / Entertainment

Publication Year2007

TypeTextbook

Subject AreaPerforming Arts, Business & Economics

AuthorMichael Curtin

FormatPerfect

Dimensions

Item Height0.9 in

Item Weight17.6 Oz

Item Length9 in

Item Width6 in

Additional Product Features

Intended AudienceScholarly & Professional

LCCN2007-004610

Reviews_Rises impressively to the challenge of examining film and television throughout greater China in all its complexity._, Rises impressively to the challenge of examining film and television throughout greater China in all its complexity., An important work that successfully integrates film and television studies across the Diaspora reach of the 'global China market'., "Rises impressively to the challenge of examining film and television throughout greater China in all its complexity."-- Times Literary Supplement (Tls), Based on solid historical material and extensive interviews, this book provides readers with a panoramic analysis of the Chinese film and TV industryâ€¦ [It features] a rare combination of market and cultural analysis., Based on solid historical material and extensive interviews, this book provides readers with a panoramic analysis of the Chinese film and TV industry... [It features] a rare combination of market and cultural analysis., Provides both history and contemporary analysis. . . . Playing to the World's Biggest Audience will attract scholars and business people wanting to understand the dynamics of Asian media., "Anyone wanting a comprehensive survey of recent and emerging developments in the television systems of Chinese-speaking territories . . . should read this book at the earliest opportunity."-- Jrnl of Communication, "Based on solid historical material and extensive interviews, this book provides readers with a panoramic analysis of the Chinese film and TV industry. . . [It features] a rare combination of market and cultural analysis."-- Chinese Journal of Communication, Anyone wanting a comprehensive survey of recent and emerging developments in the television systems of Chinese-speaking territories . . . should read this book at the earliest opportunity., "An important work that successfully integrates film and television studies across the Diaspora reach of the 'global China market'."-- The China Journal, "Anyone wanting a comprehensive survey of recent and emerging developments in the television systems of Chinese-speaking territories . . . should read this book at the earliest opportunity."-- Journal of Communication, _Anyone wanting a comprehensive survey of recent and emerging developments in the television systems of Chinese-speaking territories . . . should read this book at the earliest opportunity._, _Based on solid historical material and extensive interviews, this book provides readers with a panoramic analysis of the Chinese film and TV industry_ [It features] a rare combination of market and cultural analysis._, "[A] compelling new study . . . . with entertaining anecdotes about government censors, Canto-pop stars, dodgy dot-com billionaires, and triad stand-over men sprinkled throughout . . . . [An] important work indeed-ambitious and interdisciplinary in scope, and a great read to boot."-- Senses of Cinema, [A] compelling new study . . . . with entertaining anecdotes about government censors, Canto-pop stars, dodgy dot-com billionaires, and triad stand-over men sprinkled throughout . . . . [An] important work indeed-ambitious and interdisciplinary in scope, and a great read to boot., _[A] compelling new study . . . . with entertaining anecdotes about government censors, Canto-pop stars, dodgy dot-com billionaires, and triad stand-over men sprinkled throughout . . . . [An] important work indeed-ambitious and interdisciplinary in scope, and a great read to boot._, _An important work that successfully integrates film and television studies across the Diaspora reach of the _global China market_._, _Provides both history and contemporary analysis. . . . Playing to the World_s Biggest Audience will attract scholars and business people wanting to understand the dynamics of Asian media._

Dewey Edition22

IllustratedYes

Dewey Decimal791.430951

Table Of ContentAcknowledgments Introduction: Media Capital in Chinese Film and Television 1. The Pan-Chinese Studio System and Capitalist Paternalism 2. Independent Studios and the Golden Age of Hong Kong Cinema 3. Hyperproduction Erodes Overseas Circulation 4. Hollywood Takes Charge in Taiwan 5. The Globalization of Hong Kong Television 6. Strange Bedfellows in Cross-Strait Drama Production 7. Market Niches and Expanding Aspirations in Taiwan 8. Singapore: From State Paternalism to Regional Media Hub 9. Reterritorializing Star TV in the PRC 10. Globe Satellites Pursuing Local Audiences and Panregional Efficiencies 11. The Promise of Broadband and the Problem of Content 12. From Movies to Multimedia: Connecting Infrastructure and Content Conclusion: Structural Adjustment and the Future of Chinese Media Industry Interviews Notes Bibliography Index

SynopsisIn this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audienceprofiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization., In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. "Playing to the World's Biggest Audience" profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization., In this provocative analysis of screen industries in China, Hong Kong, Taiwan, and Singapore, Michael Curtin delineates the globalizing pressures and opportunities that since the 1980s have dramatically transformed the terrain of Chinese film and television, including the end of the cold war, the rise of the World Trade Organization, the escalation of democracy movements, and the emergence of an East Asian youth culture. Reaching beyond national frameworks, Curtin examines the prospect of a global Chinese audience that will include more viewers than in the United States and Europe combined. He draws on in-depth interviews with a diverse array of media executives plus a wealth of historical material to argue that this vast and increasingly wealthy market is likely to shake the very foundations of Hollywood's century-long hegemony. Playing to the World's Biggest Audience profiles the leading Chinese commercial studios and telecasters, and delves into the operations of Western conglomerates extending their reach into Asia. Advancing a dynamic and integrative theory of media capital, this innovative book explains the histories and strategies of screen enterprises that aim to become central players in the Global China market and offers an alternative perspective to recent debates about cultural globalization.

LC Classification NumberPN1993.5.C4C87 2007