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Outside Insight: Navigating a World Drowning in Data by Jorn Lyseggen (Hardcover, 2017)
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About this product
Product Information
Is your business looking out? Internal data won't cut it. In a world where a company's future performance is increasingly explained by external rather than internal factors, without the tools to look beyond your industry and act on data from outside you're just trying to grow in the dark. Drawing on examples of transformative data-led decisions made by Nike, L'Oreal, Manchester United, Barack Obama and many more - like choosing simple product repackaging over expensive ad campaigns, or football clubs using customized intelligence to gauge a foreign player's popularity - Outside Insight offers a persuasive account of the most powerful strategic tool available to today's forward-looking organizations. Delivering real-time intelligence through monitoring all mentions online, in the press and even on TV and radio, Meltwater's software is unique in the world - and now this book, packed with useful tips, opens up a 3-D understanding of the marketplace which is applicable to any industry in any role.Product Identifiers
PublisherPenguin Books Ltd
ISBN-139780241273722
eBay Product ID (ePID)231972401
Product Key Features
Subject AreaData Analysis
Publication NameOutside Insight: Navigating a World Drowning in Data
SubjectComputer Science, Management, Marketing, Business
Publication Year2017
TypeTextbook
FormatHardcover
LanguageEnglish
AuthorJorn Lyseggen
Number of Pages336 Pages
Dimensions
Item Height222 mm
Item Weight477 g
Item Width144 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorJorn Lyseggen
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