Product Information
Frank Delano shares his secrets on how to find a powerful brand name, and how to catapult an average product into stardom. This text covers a step-by-step process for channelling creativity into productive directions, measuring the apporpriateness and evaluating names for use and availability.Product Identifiers
PublisherAmacom
ISBN-139780814404591
eBay Product ID (ePID)94787264
Product Key Features
Number of Pages256 Pages
Publication NameOmnipowerful Brand: Americas Number One Brand Specialist Shares His Secrets for Catapulting Your Brand to Marketing Stardom
LanguageEnglish
SubjectAdvertising
Publication Year1998
TypeTextbook
AuthorFrank Delano
FormatHardcover
Dimensions
Item Height235 mm
Item Weight570 g
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorFrank Delano