Product Information
From the world-renowned trendspotting duo who has predicted everything from metrosexuality to the growth of global brands comes a new, enlightening look at the future. Based on intensive research and interviews as well as the authors' real-world and business experience in locations across the globe, this book yields surprising conclusions about everything from work (the end of permanent full-time employment) to sex (disappearing gender boundaries) to business (the emergence of true one-to-one marketing and the birth of 'Chindia'). It is essential reading for managers, marketers, and just about everyone else.Product Identifiers
PublisherPalgrave Macmillan
ISBN-139780230600010
eBay Product ID (ePID)96567295
Product Key Features
Number of Pages320 Pages
Publication NameNext. Now.: Trends for the Future
LanguageEnglish
SubjectSocial Sciences, Management, Marketing
Publication Year2007
TypeTextbook
AuthorMarian Salzman, Ira Matathia
FormatPaperback
Dimensions
Item Height225 mm
Item Weight427 g
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorIra Matathia, Marian Salzman