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Naked Consumer : How Our Private Lives Become Public Commodities by Erik Larson (1994, Uk-B Format Paperback)

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US $30.61
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ApproximatelyS$ 39.35
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Estimated delivery Wed, 17 Sep - Wed, 15 Oct
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About this product

Product Identifiers

PublisherPenguin Publishing Group
ISBN-100140233032
ISBN-139780140233032
eBay Product ID (ePID)51000

Product Key Features

Number of Pages288 Pages
LanguageEnglish
Publication NameNaked Consumer : How Our Private Lives Become Public Commodities
Publication Year1994
SubjectConsumer Guides, Consumer Behavior, Business Ethics, Marketing / Research
TypeNot Available
AuthorErik Larson
Subject AreaReference, Business & Economics
FormatUk-B Format Paperback

Dimensions

Item Height0.6 in
Item Weight8.3 Oz
Item Length7.7 in
Item Width5.1 in

Additional Product Features

Intended AudienceTrade
SynopsisAfter receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers. Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.

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Naked Consumer: How Our Private Lives Become Public Commodities
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Naked Consumer: How Our Private Lives Become Public Commodities
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Naked Consumer: How Our Private Lives Become Public Commodities by Erik Larson
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Erik Larson Naked Consumer (Paperback)
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Naked Consumer: How Our Private Lives Become Public Commodities by Larson
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NAKED CONSUMER: HOW OUR PRIVATE LIVES BECOME PUBLIC By Erik Larson **Excellent**
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