About this product

Product Information

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.

Product Identifiers

PublisherRoutledge, Taylor & Francis Ltd

ISBN-10041596458x

ISBN-139780415964586

eBay Product ID (ePID)96840780

Product Key Features

Number of Pages320 Pages

Publication NameMedia Choice : a Theoretical and Empirical Overview

LanguageEnglish

Publication Year2009

SubjectCommunication & Media

TypeTextbook

AuthorTilo Hartmann

Subject AreaLanguage Arts & Disciplines, Social Science

FormatB-Format Paperback, Paperback

Dimensions

Item Height0.7 in

Item Weight15.2 Oz

Item Length9 in

Item Width6.1 in

Height229mm

Width152mm

Weight430g

Additional Product Features

Date of Publication01/01/2009

Intended AudienceCollege Audience

Place of PublicationLondon

Spine18mm

GenreCommunication & Media

Country of PublicationUnited Kingdom

Edited byPeter Vorderer, Tilo Hartmann

Author BiographyTilo Hartmann, Ph.D., is an Assistant Professor in the Department of Communication Science at the VU University, Amsterdam. Previous affiliations include positions at the Hanover University of Music and Drama, the University of Southern California, the University of Erfurt, the Institute of Mass Communication and Media Research, and the University of Zurich. His research interests focus on media use, in particular selective exposure, reception, and effects.

Content Note6 Black & White Tables