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Mass Media/Mass Culture : With Making the Grade and PowerWeb Access Card by Stan Leroy Wilson and James Ross Wilson (2000, CD-ROM / Trade Paperback)

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About this product

Product Identifiers

PublisherMcGraw-Hill Higher Education

ISBN-100072416467

ISBN-139780072416466

eBay Product ID (ePID)1881293

Product Key Features

Number of Pages416 Pages

Publication NameMass Media/Mass Culture : with Making the Grade and Powerweb Access Card

LanguageEnglish

SubjectMedia Studies, Popular Culture

Publication Year2000

FeaturesRevised

TypeTextbook

Subject AreaSocial Science

AuthorStan Leroy Wilson, James Ross Wilson

FormatCD-ROM / Trade Paperback

Dimensions

Item Height0.7 in

Item Weight32 Oz

Item Length10 in

Item Width8 in

Additional Product Features

Edition Number5

Intended AudienceCollege Audience

Table Of ContentPart I: Culture and Communication Chapter 1. Culture and Communication: How They Interact Chapter 2. Culture and Mass Communicaiton: How They Interact Chapter 3. Internet and Global Communication Chapter 4. Legal Controls on the Media Chapter 5. Theories of Press and Journalism: Keeping the Culture Informed Part II: Development of Print Media Chapter 6. The Permanent Medium Chapter 7. Newspapers: Past, Present, and Future Chapter 8. Magazines: The Specialized Medium Part III: Development of Electronic Media Chapter 9. Motion Pictures: Cultural Reflections Chapter 10. Radio: A Wireless Wonder Chapter 11. Recorded Music: Powerful and Controversial Chapter 12. Television: From Soaps to Satellites Part IV: Media Shapers Chapter 13. Advertising: Selling the Message Chapter 14. Public Relations: Creating an Image Part V: Media Ethics and Effects Chapter 15. Media Ethics Chapter 16. Media Research, Effects and Consequences Appendix: Mass Communication and Media Literacy

Edition DescriptionRevised edition

SynopsisNew to this edition: Every new copy of Mass Media/Mass Culture is packaged with a Free Making the Grade CD-ROM, Free Access to PowerWeb: An Online Reader and Resource Guide, and a Free Text-Specific Online Learning Center Website. Written for the Introduction to Mass Communication course, Mass Media/Mass Culture: An Introduction demonstrates how media impacts our culture today, and how the interrelationship of media and culture has influenced our civilization since dawn of mass communication. This textbook gives students the tools to understand the world around them and teaches them how to critically analyze the media that influences their lives.