About this product

Product Identifiers

PublisherAtlantic Books, The Limited

ISBN-101782399720

ISBN-139781782399728

eBay Product ID (ePID)242699997

Product Key Features

Number of Pages304 Pages

LanguageEnglish

Publication NameMail Men : the Unauthorized Story of the Daily Mail

Publication Year2018

SubjectJournalism, Industries / Media & Communications

TypeTextbook

Subject AreaLanguage Arts & Disciplines, Business & Economics

AuthorAdrian Addison

FormatTrade Paperback

Dimensions

Item Length7.8 in

Item Width5.1 in

Additional Product Features

Intended AudienceTrade

Reviews"Tremendous. A very timely and important analysis of a modern phenomenon . . . A damned good read." --Stephen Fry

Dewey Edition23

IllustratedYes

Dewey Decimal070.57220941

SynopsisThe acclaimed biography of Britain's most influential paper, Mail Men is the gripping, unofficial story of an institution that has become the self-proclaimed voice of middle England. Written in delightfully witty and readable prose, journalist Adrian Addison explores the secrets of the paper's longevity but also the controversies that have made it the adversary of liberals everywhere - from its flirtation with fascism in the 1930s to its infamous 'sidebar of shame'. Book jacket., 1.8 million read it and love it; many millions more hate it. Get the inside scoop on Britain's most popular daily. Perhaps because of the power and fear that the Daily Mail commands, this is the very first book to provide an unauthorized account of the newspaper with more global readers than any other. With a gripping personality-led narrative, informed by well-placed sources, Mail Men investigates the secret behind the Mail 's extraordinary longevity and commercial success, from its first edition on 4 May 1896, to its global MailOnline website today. But, it also examines the controversies that have beset the paper - from its owner's flirtation with fascism in the 1930s to its fractious relationship with liberals, celebrities and politicians today. Like being a fly on the wall at one of the most influential offices in the land, M ail Men is the unofficial story of an institution that has become the self-proclaimed voice of middle England, and the adversary of liberals everywhere. Journalist Adrian Addison gives us a revealing insight into the colourful cast of senior 'Mail-Men' (yes, nearly all men) who have moulded the paper through the decades - from Alfred C. Harmsworth, the Mail 's founder and first owner to Paul Dacre the awkward reporter who has become one of the most feared, hated, secretive, and respected editors in Britain. An absorbing history of one of the most divisive yet successful newspapers in print today, this is an essential read if you wish to understand modern Britain., 1.8 million read it and love it; many millions more hate it. Get the inside scoop on Britain's most popular daily., Discover the secret history of the paper that has shaped Britain and taken over the world. Perhaps because of the power and fear that the Daily Mail commands, this is the first book to provide an unauthorized account of the newspaper with more global readers than any other. With a gripping personality-led narrative, informed by sources near the top of the paper, Mail Men investigates the secret behind the Mail 's extraordinary longevity and commercial success. But, it also examines the controversies that have beset the paper--from its owner's flirtation with fascism in the 1930s to its fractious relationship with liberals, celebrities and politicians today. Asking why the Mail attracts such anger around the world, Addison explores how insiders view the furore the paper creates both in its print and online incarnation. He also uses his numerous contacts to ask how the paper has stayed relevant for over a century. How has MailOnline built such a huge global audience by focussing on celebrity gossip, in apparent tension with the sometimes puritanical values of its sister print edition? Gripping and revealing, this book gives a previously unseen insight into the colorful cast of senior MailMen (yes, nearly all men) who have molded the paper through the decades--from Alfred C. Harmsworth, the Mail 's founder and first owner, a frenetic genius who invented the popular press as we know it, to Martin Clarke, the fearsome Scot who runs MailOnline , the most popular newspaper website in the world.

LC Classification NumberPN5119