About this product

Product Identifiers

PublisherMcgraw-Hill Education

ISBN-101264249497

ISBN-139781264249497

eBay Product ID (ePID)28050098102

Product Key Features

Number of Pages736 Pages

Publication NameLoose-Leaf Edition Understanding Business

LanguageEnglish

Publication Year2021

SubjectGeneral

TypeTextbook

Subject AreaBusiness & Economics

AuthorWilliam G. Nickels, Jim Mchugh, Susan Mchugh

FormatRingbound

Dimensions

Item Height1.3 in

Item Weight44.3 Oz

Item Length10.9 in

Item Width8.8 in

Additional Product Features

Edition Number13

Intended AudienceCollege Audience

Grade FromCollege Freshman

Grade ToCollege Graduate Student

Table Of ContentCHAPTER 1: Taking Risks and Making Profits within the Dynamic Business Environment CHAPTER 2: Understanding Economics and How It Affects Business CHAPTER 3: Doing Business in Global Markets CHAPTER 4: Demanding Ethical and Socially Responsible Behavior CHAPTER 5: How to Form a Business CHAPTER 6: Entrepreneurship and Starting a Small Business CHAPTER 7: Management and Leadership CHAPTER 8: Structuring Organizations for Today's Challenges CHAPTER 9: Production and Operations Management CHAPTER 10: Motivating Employees CHAPTER 11: Human Resource Management: Finding and Keeping the Best Employees CHAPTER 12: Dealing with Employee-Management Issues CHAPTER 13: Marketing: Helping Buyers Buy CHAPTER 14: Developing and Pricing Goods and Services CHAPTER 15: Distributing Products CHAPTER 16: Using Effective Promotions CHAPTER 17: Understanding Accounting and Financial Information CHAPTER 18: Financial Management CHAPTER 19: Using Securities Markets for Financing and Investing Opportunities CHAPTER 20: Money, Financial Institutions, and the Federal Reserve BONUS CHAPTERS A (Online Only): Working within the Legal Environment B (Online Only): Using Technology to Manage Information C (Online Only): Managing Risk D (Online Only): Managing Personal Finances and Investing

SynopsisThe experienced author team, alongside the long-tenured McGraw Hill product team have created a market-leading product that meets the needs of nearly all classrooms, no matter the size, teaching modality or learning objectives. The content is unmatched in depth, breadth, currency, and relevancy, and is presented in an extremely readable format for students with all learning styles. A wealth of technology solutions engages students, enriches learning, furthers understanding, and simplifies instructors' assessment processes. Course supplements tightly align with chapter concepts and to enhance retention, making instructors of all experience levels Grade-A rockstars. Unparalleled support from our Digital Faculty Consultants, Student Ambassadors, Implementation, Sales and Product Teams, all help to ensure both instructors and students benefit from the full experience of what is now the Gold Standard in Introduction to Business classes.