About this product

Product Identifiers

PublisherCengage South-Western

ISBN-100357039173

ISBN-139780357039175

eBay Product ID (ePID)9038595198

Product Key Features

Number of Pages608 Pages

Publication NameLaunching New Ventures : an Entrepreneurial Approach

LanguageEnglish

SubjectNew Business Enterprises, Management, Small Business, Strategic Planning

Publication Year2019

TypeTextbook

Subject AreaBusiness & Economics

AuthorKathleen R. Allen

FormatTrade Paperback

Dimensions

Item Height10.8 in

Item Weight30.4 Oz

Item Length0.6 in

Item Width8.4 in

Additional Product Features

Edition Number8

Intended AudienceCollege Audience

Dewey Edition23

Dewey Decimal658.1141

Table Of ContentPart I: ENTREPRENEURSHIP AND OPPORTUNITY. 1. Understanding Entrepreneurship. 2. Preparing for the Entrepreneurial Journey. 3. Creating Opportunity. Part II: FEASIBILITY ANALYSIS. 4. Analyzing the Industry and Market. 5. Developing and Testing a Business Model. 6. Prototyping and Validating a Solution. 7. Protecting the Startup's Assets. 8. Building the Founding Team 8. Calculating Startup Capital Requirements. Part III: BUSINESS DESIGN. 10. Preparing a Business Plan. 11. Designing an Entrepreneurial Organization. 12. Planning Startup Operations 13. Choosing the Legal Form of Organization 14. Developing a Startup Marketing Plan 15. Incorporating Ethics and Social Responsibility Into the Business. Part IV: PLANNING FOR GROWTH AND CHANGE. 16. Funding Startup and Growth. 17. Planning for Growth and Change

SynopsisLAUNCHING NEW VENTURES, 8e provides tomorrow's entrepreneurs with the tools to launch a successful new business in a global marketplace today. When you have completed this book and its activities, you will not be able to make a wise decision about whether entrepreneurship is for you, you will have learned and practiced the skills and tools needed for success. Even if you decide that entrepreneurship is not for you, the skills and tools you will have acquired will be valuable in any career you choose because every career is associated with business. You will find that the book has a journalistic style, so it's very readable. And with the new inline digital activities, you'll be able to break up your reading with a learning activity to reinforce what you've read. Part One introduces the foundations of entrepreneurship and helps you understand the entrepreneur's journey including the kinds of decisions that entrepreneurs make. It also explains the opportunity creation process and the tasks that you must undertake before starting a business. Part Two addresses the heart of entrepreneurial activity -- the development and testing of a new business model through feasibility analysis. Here you will learn the tools and skills needed to validate an opportunity, build a founding team, and estimate startup requirements. Part Three focuses on the planning that goes into designing an effective, scalable startup organization including a marketing plan. It also addresses the key topics of ethics, social responsibility, and the legal form of organization. Part Four looks at planning for growth and change in your new organization and includes growth funding, growth strategies, accessing the public markets, and planning for harvest and exit.