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Kellogg on Advertising and Media: The Kellogg School of Management by Bobby J. Calder (Hardcover, 2008)
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The_Book_Fountain (183565)
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About this product
Product Information
In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate.Product Identifiers
PublisherJohn Wiley & Sons Inc
ISBN-139780470119860
eBay Product ID (ePID)95239886
Product Key Features
Number of Pages368 Pages
LanguageEnglish
Publication NameKellogg on Advertising and Media: the Kellogg School of Management
Publication Year2008
SubjectAdvertising
TypeTextbook
AuthorBobby J. Calder
FormatHardcover
Dimensions
Item Height233 mm
Item Weight506 g
Item Width160 mm
Additional Product Features
Country/Region of ManufactureUnited States
EditorBobby J. Calder
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