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Introduction to Advertising and Promotion: An Integrated Marketing Communications Perspective by Michael A. Belch, George E. Belch (Paperback, 1999)

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About this product

Product Identifiers

PublisherMcgraw-Hill Education-Europe
ISBN-139780071160889
eBay Product ID (ePID)95392403

Product Key Features

Publication Year1999
SubjectAdvertising
LanguageEnglish
Publication NameIntroduction to Advertising and Promotion: an Integrated Marketing Communications Perspective
TypeTextbook
AuthorMichael A. Belch, George E. Belch
FormatPaperback

Dimensions

Item Height230 mm
Item Weight1700 g

Additional Product Features

Country/Region of ManufactureUnited States
Title_AuthorMichael A. Belch, George E. Belch

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Introduction to Advertising and Promotion: An Integrated Marketing Communication
item 1 Introduction to Advertising and Promotion: An Integrated Marketing Communication
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Advertising and Promotion: An Integrated Marketing Communication Perspective
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