About this product

Product Identifiers

PublisherRoutledge

ISBN-100750686847

ISBN-139780750686846

eBay Product ID (ePID)70920936

Product Key Features

Number of Pages384 Pages

Publication NameInternet Marketing : a Practical Approach

LanguageEnglish

Publication Year2009

SubjectMarketing / General, E-Commerce / Internet Marketing, General

TypeTextbook

AuthorAlan Charlesworth

Subject AreaBusiness & Economics

FormatTrade Paperback

Dimensions

Item Height0.7 in

Item Weight29.7 Oz

Item Length9.7 in

Item Width7.5 in

Additional Product Features

Intended AudienceCollege Audience

Dewey Edition22

IllustratedYes

Dewey Decimal658.872

Table Of ContentIntroduction; Getting started online; Web site development; The B2C online presence; Search engine optimization; Online advertising; Permission marketing; Social media marketing; The Internet as part of an integrated marketing strategy

SynopsisInternet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as an accessible guide to equip you for the online element of any contemporary marketing role, Internet Marketing covers all the key topics, including search engine optimization and social media marketing, before moving on to consider the internet as part of an integrated marketing strategy. With real-world case studies to illustrate e-marketing in practice and exercises to help you analyse, plan and execute effective strategies within the workplace, this practical resource will prepare you to undertake internet marketing across a variety of organizations. More than just a book, this complete package features an associated website at www.alancharlesworth.eu/internetmarketing which hosts the case studies for the book, offers further tips and advice, and provides access to a wealth of extra material such as up-to-date references and web links.

LC Classification NumberHF5415.1265