About this product

Product Identifiers

PublisherBfi Publishing

ISBN-101844571041

ISBN-139781844571048

eBay Product ID (ePID)50582756

Product Key Features

Number of Pages208 Pages

LanguageEnglish

Publication NameGlobal Television Marketplace

SubjectConsumer Behavior, Television / History & Criticism, Television / General

Publication Year2006

TypeTextbook

AuthorTimothy Havens

Subject AreaPerforming Arts, Business & Economics

SeriesInternational Screen Industries Ser.

FormatTrade Paperback

Dimensions

Item Height0.4 in

Item Weight9.8 Oz

Item Length9.2 in

Item Width6.1 in

Additional Product Features

Intended AudienceCollege Audience

Dewey Edition22

Number of Volumes1 vol.

IllustratedYes

Dewey Decimal384.55

Table Of ContentIntroduction: Studying Global Television Executives.- Chapter One: The History of Global Television Sales.- Chapter Two: Global Television Trade Shows.- Chapter Three: Selling Television Internationally.- Chapter Four: Buying International Programming.- Chapter Five: Scheduling International Television Imports.- Chapter Six: Acquisitions and Scheduling at Transnational Channels.- Conclusion: Imaging Post-National Television.

SynopsisWhat television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international programme market. A few thousand acquisitions and distribution professionals decide what programmes the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the production contexts, textual strategies, or popular reception of entertainment television worldwide, this project trains its focus on the business practices of global television sales in order to provide a lucid overview of the diversity of firms, business practices, and programming genres present in international television. Consequently, this volume provides the first comprehensive portrait of the operations of the international television business, the people who work in the business, and the ideas that circulate among these businesspeople. Such a portrait is crucial to any theoretical treatment of television globalisation, since international television executives determine global television flows in the first instance, based on their own understandings of the economics of the business and the preferences of their primary audiences., This book offers a crucial look into the world of these elite purveyors of global popular culture who daily are working to build the global television culture of the future., What television viewers around the world watch often depends less on popularity or government policies than on the personal relationships between buyers and sellers in the international program market. A few thousand acquisitions and distribution professionals decide what programs the earth's inhabitants can watch, and who can watch them. This book provides an inside look at the cultural assumptions and business practices of these television merchants. It argues that the market in television programs responds principally to institutional needs, rather than to the wishes of the viewing public or the skills of television's creative artists. Leaving aside conventional questions about the production contexts, textual strategies, or popular reception of entertainment television worldwide, this book focuses on the business practices of global television sales in order to provide a lucid overview of the diversity of firms, business practices, and programming genres present in international television. It provides the first comprehensive portrait of the operations of the international television business, the people who work in the business, and the ideas that circulate among these businesspeople. Such a portrait is crucial to any theoretical treatment of television globalization, since international television executives determine global television flows in the first instance, based on their own understandings of the economics of the business and the preferences of their primary audiences.

LC Classification NumberPN1993-PN1999