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International Marketing w/Student CD and PowerWeb by John Graham, Philip Cateora (Mixed Media, 2004)

Aussie Worn and Read (12527)

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Estimated delivery Mon, 26 May - Tue, 3 Jun

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About this product

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International Marketing, 12/e by Cateora and Graham is by far, the best-selling text in the field of International Marketing. The authors continue to set the standard in this edition with an increase in coverage of technology's impact on the international market arena and a more comprehensive website, helping to provide updates to text content in this continually changing field.