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Integrated Advertising, Promotion and Marketing Communications: Global Edition by Kenneth E. Clow, Donald E. Baack (Paperback, 2009)
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About this product
Product Information
For undergraduate Advertising and Integrated Marketing Communication courses. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. Clow and Baack examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing students with the information they need to understand the process and benefits of successful IMC campaigns. In addition to enhancing the over-all visual appeal, the fourth edition of this text has updated and revised the material to include the cutting-edge topics of the industry.Product Identifiers
PublisherPearson Education (Us)
ISBN-100138157375
ISBN-139780138157371
eBay Product ID (ePID)95763449
Product Key Features
Number of Pages480 Pages
Publication NameIntegrated Advertising, Promotion and Marketing Communications: Global Edition
LanguageEnglish
SubjectBusiness, Accounting & Vocational: Textbooks & Study Guides, Marketing, Business
Publication Year2009
TypeTextbook
AuthorKenneth E. Clow, Donald E. Baack
FormatPaperback
Dimensions
Item Height216 mm
Item Weight864 g
Item Width275 mm
Additional Product Features
Country/Region of ManufactureUnited States
Title_AuthorKenneth E. Clow, Donald E. Baack
Content NoteIllustrations (Chiefly Col.)
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