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In Search of Stupidity: Over Twenty Years of High Tech Marketing Disasters by Merrill R. (Rick) Chapman (Paperback, 2006)

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About this product

Product Information

Includes new chapters and a What have we learned? analysis of all original chapters Offers practical advice on avoiding PR disaster. Includes a new foreword by Eric Sink

Product Identifiers

PublisherApress

ISBN-139781590597217

eBay Product ID (ePID)96874208

Product Key Features

Number of Pages408 Pages

Publication NameIn Search of Stupidity: over Twenty Years of High Tech Marketing Disasters

LanguageEnglish

SubjectComputer Science

Publication Year2006

TypeTextbook

AuthorMerrill R. (Rick) Chapman

FormatPaperback

Dimensions

Item Height235 mm

Item Weight735 g

Item Width178 mm

Additional Product Features

Country/Region of ManufactureUnited States

Title_AuthorMerrill R. (Rick) Chapman