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Imagine It Forward: Courage, Creativity, and the Power of Change by Beth Comstock (Hardcover, 2018)
The Cotswold Library (783472)
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About this product
Product Information
Change is the only constant. Learn to be a change-maker. In Imagine It Forward, Beth Comstock, the former vice chair of GE, describes her twenty-five year efforts to be an instigator of change at every level of business. When she first moved from NBC to parent company GE in 1998, she was ignored as a woman in a man's world, treated as an outsider because she didn't have a business background, and ignored as a mere PR person. But CEO Jeff Immelt realized even then that the industrial giant, like so many businesses, had to change fast in order to stay relevant in a world where Google, Facebook, and an explosion of internet companies were transforming how goods and services were marketed, made, and sold. In a deeply personal journey filled with practical takeaways from two plus decades of initiating change at the top levels of one of the largest corporations in the world, Comstock lays out the challenges, opportunities, tools, and practices needed to embrace change, whatever industry you are in, and make it part of every management decision.Product Identifiers
PublisherTahl Raz, Ebury Publishing
ISBN-139780753545713
eBay Product ID (ePID)17046477216
Product Key Features
Number of Pages416 Pages
Publication NameImagine It Forward: Courage, Creativity, and the Power of Change
LanguageEnglish
SubjectBusiness
Publication Year2018
TypeTextbook
AuthorBeth Comstock
FormatHardcover
Dimensions
Item Height240 mm
Item Weight648 g
Item Width162 mm
Additional Product Features
Country/Region of ManufactureUnited Kingdom
Title_AuthorBeth Comstock
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